Many law firms struggle to know how to enter into the modern age and use a web presence to their advantage, but it is crucial that your lawfirm has a responsive and search-engine-optimized website to make sure that potential clients know that you exist and trust in your law firm. Having a website and SEO will continue to be of importance, but don’t worry. If you aren’t sure how to get started with this process, Split Reef can help you with your law firm SEO.
Why Lawfirm Website Design Matters
Law firm website design makes clients see that you mean business. Having a website makes you look good and is a great way of communicating with clients. Not only do you want to have good content, but you want that content to look good.
Share Information About Your Firm
When you have a website, you can easily convey information about your firm and what you do. This way, people can know your specialties and the types of cases you accept.
Create a Brand Identity
Website design shows what you stand for as a lawfirm and highlights the character of your law firm to clients.
Have a Responsive Website
You must have a responsive website so that people can view your website easily, no matter what device they are using. People use their phones, desktops, tablets, and laptops when they are searching, and you want to appeal to people using all these devices.
Give Potential Clients a User-Friendly Experience
If a website is hard to use or slow, there’s no way that a client is going to take you seriously or want to spend an extended amount of time on your website. They’ll click away before they even see what you’re all about!
Look More Professional
A well-designed website looks more professional. While people may not consciously notice when a website looks really good, they will consciously notice when it doesn’t look good.
How Does Lawfirm SEO Help?
There are many ways that lawfirm SEO can help your business improve and grow. These reasons all show how crucial SEO is in any business plan and in any website.
Find More Clients
One of the most rewarding parts of SEO is that you can find more clients who are looking for lawyers with your specialty. SEO allows you to bring more users to your website, which can lead to client turnover.
Make your Firm More Visible
When you have SEO, you become more visible on the internet, and you can make your lawfirm more prominent in your area.
Give Your Business Legitimacy
People are skeptical when businesses don’t have a website. While in the past this wasn’t such a big issue, so many people turn to the internet to look for services that a business that doesn’t have a website or has an outdated website may not seem nearly as credible.
Get Organic Website Traffic
When you use SEO, you can get organic website traffic. You can make sure that whenever people search for law firms in your area that they see your law firm in search results and click to see what you have to offer.
Make Clients Feel Comfortable
When you have a website that looks good and utilizes SEO, clients feel more comfortable going to you. Having information can ease some of the anxiety or apprehension that can come when one is looking for a professional like a lawyer. Many people are nervous about such decisions, and they aren’t sure what to do. When law firms have sparse or non-existent websites, it can feel impossible to make an informed decision. Thus, you can make clients feel reassured just by having a website.
Average Cost to Build a Lawfirm Website
The cost of a website can vary greatly depending on the size of the project you want to be completed and the types of website elements you want. Research on website design costs suggests that website design can start for as little as $100 and cost over $5,000. This cost pays itself off by giving companies more web traffic and leading to more client turnover. Thus, a quality lawfirm website is a great way to invest in your company. If you don’t have a website, you will start to fall behind your competitors.
Your Lawfirm Needs a Great Website
If you want more clients to see how great your law firm is, you need to highlight your worth through a great website that uses tools like SEO to boost your search engine rankings and make your law firm look legitimate. People go to the internet when they are looking for services near them, so you need to embrace the potential to reach more people.
Getting a website can be overwhelming, but Split Reef has the expertise and experience to help you with your website design and SEO.
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.