Artificial Intelligence and Future of Web Design

Artificial Intelligence (AI) has taken off in recent years, particularly with the advent of Chat GPT and its natural language processing capabilities in late 2022. But AI has existed for a long time before the last decade. It is a field of computer science that has come to be a key part of the technology landscape. And for those offering website design services, AI has numerous applications.

For any responsive web design company, artificial intelligence can be used effectively throughout the web design process itself and incorporated into the functionality of the final website design that users will be able to interact with. From helping to automate certain processes to offering enhanced user experiences, AI tools and applications are becoming more integrated into web design as time goes on.

So, what exactly does AI bring to the table for the future of web design?

How Artificial Intelligence Connects to Web Design

As previously mentioned, AI is a field of computer science that covers machine learning and deep learning. AI, when combined with other technology and on its own, can perform tasks that humans would normally be carrying out such as customer service functions, searching for issues in codes or website security, and speech recognition.

When used for web design services, AI can be utilized in a number of ways to help create more advanced websites for customers across all industries. For example, web designers can implement AI tools that help to both design and run tests on website codes. Designers are constantly running tests throughout the web development process to ensure that things are working as they should be. This work can be time and labor intensive. AI can help make this process more efficient and streamlined by running certain tests automatically while web designers tackle other issues or steps of the process. Real also: Which web technology is best in 2024?

AI’s involvement in the future of web design is one of collaboration. Web designers and developers can use AI technology to complement the work they are doing, all while making the design process just a little easier.

The Benefits of AI in Web Design

AI is becoming increasingly more important in the world of web design. It will not be replacing responsive web design companies and developers, but AI technology is very much opening new doors for those in the web design space.

Developers are using AI for all sorts of work in the web design process. Some of the key benefits that designers use AI for include:

  • Implementing machine learning to offer highly personalized user experiences based on behavior, interests, preferences, etc.
  • Automating labor intensive tasks during the web development process like security testing, code snippet writing, and data analysis.
  • Carry out analysis to measure elements like website performance, SEO guidance, and site optimization.
  • Offer tools like AI chatbot assistants on the user side of a website.

Utilizing the vast array of AI tools at their disposal, web designers can help make the web design process easier and more efficient than ever before.

How Responsive Web Design Companies Can Leverage AI for Projects

In the world of web design, those who offer website design services will be able to and have already begun to utilize AI in all sorts of different ways. Responsive web design companies are really in a fantastic place to make the most of AI tools that can help streamline and simplify some aspects of the web design process.

Certain AI tools are able to help manage mundane tasks, like writing code snippets and troubleshooting. It can be used to automate other tasks that can require a great deal of labor, like data entry, carrying out search engine optimization analysis, and checking for various errors in a website’s design – from the code to even checking for broken links.

Responsive web design companies are also able to use AI tools to offer more standout user experiences. Web designers can use AI tools to more effectively optimize the content that each user receives based on their past behavior and what they are interested in. Online search experiences can be enhanced by AI that can be trained to deliver more accurate and faster searches. Read also: Is There Any Relation Between AI And Mobile Application Development?

With all of that in mind, it is fair to say that AI and the future of web design is generally a positive one. AI is empowering responsive web design companies with new and innovative ways to adjust the web design process and expanding on what kind of AI applications they can offer to their customers. Artificial intelligence is routinely evolving as time goes on and when utilized correctly, it can be an extremely impactful tool for web designers.

Contact our Top Rated Web Design Company

Split Reef is a web design company with offices based in Columbus, Ohio and Jacksonville, Florida. They provide customers with a full suite of digital development and digital marketing services, including website design, SEO services, mobile app design for both iOS and Android, and social media marketing. With their website design services in Columbus, Ohio and Jacksonville, Florida, Split Reef’s experienced team of technical experts work to help make your company and online presence successful. They employ cutting edge strategies and technologies to deliver effective services – no matter the type of project you bring to them.

Which web technology is best in 2024?

In the world of new web application technologies, advancements are always being made to the tools that developers work with. Web application technologies such as HTML5, progressive web applications, voice search optimization, and modern iterations of web development frameworks like JavaScript help make the web application development process more able to meet customer demands and user needs.

New web application technologies make the development process all the better, allowing developers to create powerful, accessible, and responsive web applications for the modern Internet user. And in a world where it only takes 50 milliseconds for a user to form an opinion of a website and whether or not they will stick around, having a better understanding of the new web application technologies and evolving tools can better help both developers and businesses keep ahead of the ever-evolving tech landscape.

Below, we take a quick look at some of the top web application development technologies of 2024.

Artificial Intelligence

Artificial Intelligence (AI) is counted among one of the most popular new web application technologies right now. AI is now an integral part of web application development, being used for automated processes and as a core piece of functionality for apps. Developers can use AI to help carry out tasks like debugging code, sorting through analytics, and being implemented into core application features, like chatbots.

Single Page Applications

Single page applications (SPA) are a tried and true web application technology that remain among the top technologies that developers use. A SPA is an application that only has one page. With only one page, users don’t face long load times and see high performance from a simple but powerful application. SPAs remain an effective and cost-friendly option in the web app development space, making them a solid choice for customers and developers alike.

Progressive Web Apps

Relatively new in the web app development world, progressive web apps (PWA) look and feel like native applications. They allow for offline operation, can be accessed across platforms and devices, and are cost-effective thanks to developers’ ability to utilize web plugins to help cut down on development time. Businesses such as Starbucks, Uber, and Google all use PWAs in some form.

Voice Control System

Voice control systems are changing both the development process and the user experience. Voice control systems in 2024 are a popular technology to implement into web applications as more and more people use voice search options. A 2022 study from NPR and Edison Research found that 62% of Americans use a voice assistant of some kind on all types of devices, including phones, remotes, and computers. Voice control systems offer users overall enhanced accessibility and hands-free navigation.

Cloud Computing

Our world is increasingly online, and that means features like performance and storage space for web applications remain key to their ability to operate. Cloud computing is a popular and useful feature to help address those needs. Cloud-based web applications are run over the Internet, with their data stored in the cloud as opposed to locally. Cloud computing makes apps easily accessible across all types of devices, such as smartphones, tablets, and computers and allows developers and app owners to make updates on the go.

Automated Code Reviews

84% of businesses that work on code, like Split Reef, have a code review process in place. These processes can be done manually, or more recently, automatically. Automated code reviews are a new web application technology that automates the development workflow with an effective review process that helps to reduce the manual time spent looking over code. Automated code review tools let developers run tests on their code to find bugs and issues that need to be addressed, before and after release.

Low Code/No-Code Development

Low code and no-code development platforms are development technologies that allow developers to create web applications more easily by using drag and drop elements. This type of development can be used for mobile and web application development of various complexities and are used by both beginners and professionals, such as the team here at Split Reef. Both low code and no-code development bring benefits to the table, including reducing development costs, streamlining the development process, and increasing productivity.

Motion UI for User Experience

Among top new web application technologies, motion UI is being used to create dynamic user interfaces for a more engaging user experience. Motion UI for user experience takes shape in a number of different ways for web development, including transitions between pages and large animations that can be used to highlight certain things in a web application or for interactive purposes.

API First Approach

Application first programming interface (API) platforms are a software system used in development that features tools and programs that allow developers to build, manage, and publish APIs. The API first approach is a method that prioritizes APIs at the very beginning of the development process, making software and applications that allow for great interconnectivity – a feature that modern users are always looking for.

Serverless Architecture

Serverless architectures are a favorite in the web app space, especially in recent years. These architectures are an approach to software design that allows developers to build and run their services without needing to manage the infrastructure itself – often handing that management over to third parties. Serverless architectures are scalable, help cut back on unused servers, and offer developers more productivity without the need to focus on managing servers themselves.

Advanced IoT

The Internet of Things (IoT) describes connected devices that have sensors, software, and other technology that allow them to connect to other devices and systems that are available over the Internet. Think of smart devices in a home that communicate to each other for an everyday example. IoT is quickly seeing advancements though, and advanced IoT solutions are being developed all the time. Such developments include solutions and technologies for online protection and connectivity enhancement.

Which Web Technology is Best in 2024?

At the end of the day, choosing one specific web technology that is the best of 2024 is difficult. Each web application technology that we explored above brings something useful and key to the table during the app development process.

On that note though, there are several web technologies that you can keep a close eye on this year and moving into the future. AI technology is a quickly growing tool that is being used in many ways while PWAs continue to revolutionize the web app experience. Low-code/no-code development platforms are helping to make app development easier and more accessible.

Each new web application technology is helping shape modern web app development.

Ready to Get Started on Your Next Web App? Reach Out Today

If you’re ready to get started on a modern, powerful web application, reach out to Split Reef. Our custom web app development team keeps up-to-date with industry and technology advancements to ensure that we deliver powerful, impactful web applications to our customers.

To learn more about how we can help you approach your next web application project, reach out to us online or over the phone. We are ready and waiting to hear from you.

Best Progressive Web App Development Tools

Progressive web applications (PWA) are a fantastic hybrid solution that offer users the experience of a standalone app without the need to install an application on their devices. The term progressive web app was originally introduced in 2015 by designer Frances Berriman and Google Chrome engineer Alex Russell. Following their introduction, they have become a popular and powerful option for websites, businesses, and web app development companies.

With the introduction of any new technology, questions about the tools we use to develop them, and which ones are the best to use start to pop up.

So below, we are going to take a look at some of the best tools and frameworks for building PWA that are out there.

Benefits of Progressive Web Apps

Before digging into some of the best frames for building PWA, we briefly want to look at some of the benefits of progressive web apps.

  • They do not require installation or manual updates.
  • They are smaller than mobile apps, meaning they use up much less data.
  • They often have a lower production cost than mobile applications.
  • They cut out the need to meet platform requirements to be hosted in mobile app stores.
  • They work offline.

Best Progressive Web App Development Tools

The following frameworks for building PWA all bring something unique to the table. They come with their own features and capacity, making each one a good choice for progressive web development depending on what exactly you need or want out of a PWA.


AngularJS is a framework that is extremely streamlined when it comes to web development. First introduced by Google in 2009, AngularJS has become an extremely popular option for progressive web app development. It is very flexible, using HTML as its template language, and it is easy to expand the capabilities of a PWA made with AngularJS thanks to the number of different libraries that it works with.

Developers, like our team here at Split Reef, use AngularJS for a number of reasons, including the fact that it helps to cut down on the need for repetitive tasks that can eat into development time. Overall, AngularJS is a great framework for developing PWAs that requires less coding overall.


React is another great framework for building PWA. It is a JavaScript framework that was originally created by Facebook (now called Meta) and it is fully free and open source. It is a very fast framework and relatively simple, making it a framework that is easy to set up. This helps developers quickly and efficiently build out user interfaces during progressive web app development. Flutter vs. React Native

React also enjoys a lot of community support as an open source framework, with a number of third party libraries and tools available.

PWA Builder

PWA Builder is a lightweight framework that makes progressive web app development simple and easy, especially for developers who may not have much experience in PWA development. For more experienced teams like here at Split Reef, this framework is a great option because it cuts down on the need to write code and it is open source.

And while one of the benefits of PWAs is they do not need a storefront like the iOS App Store, developers can use PWA Builder to package their PWAs for storefronts if they choose to.


Originally released in 2013, Ionic is an open source UI toolkit that is used for building cross-platform applications, including PWAs. When used for progressive web app development, Ionic is a top choice among developers for a few reasons including:

  • A large plug-in library
  • Easy maintenance
  • A large variety of tools available for developers

With Ionic, a PWA can really offer a native-like experience to users and helps to streamline the overall development process.


Lighthouse is a free tool from Google that helps developers to improve the overall quality of websites and PWAs. It works to audit a number of web features including performance and SEO, among others. It will offer up suggestions on how to improve aspects of a website for improved performance, which can be extremely beneficial to the progressive web app development process.

Thanks to the detailed reports that Lighthouse provides, developers are able to use the data and information to further improve PWAs.

Connect with Split Reef for Progressive Web App Development Today

When it comes to the benefits of progressive web apps, you can clearly see how much of an impact they can have. Factor in the number of different progressive web app development tools available to help in the development process, and the space of progressive web apps is an ever changing and evolving place as well!

That is why working with an experienced progressive web app development company like Split Reef can be extremely important. Our team is experienced with a number of different tools and frameworks for building PWA, including AngularJS. We keep up to date with the changes and innovations within our industry as well, ensuring that your projects always receive the latest updates and development methodology.

To learn more about how we can help in your progressive web app development, feel free to reach out to us online or over the phone. No matter the project or your budget, we can help find you a selection of our services that will meet your needs.

What Is the Best Framework for Ecommerce Website?

Ecommerce is a massively expanding part of the economy, both in the U.S. and globally. As statistics show, Asia is currently leading the total retail ecommerce revenue worldwide at 1.69 trillion U.S. dollars while the Americas follow with nearly 1 trillion U.S. dollars in 2022. With retail ecommerce growing year by year, it is crucial to have a little bit of an understanding of what exactly goes into the creation of ecommerce websites themselves – especially if you are looking to work with a web design company that can help you create the framework of your site.

Developing an ecommerce website involves a lot of moving parts, especially during the development phase. And one of the most important parts of developing an ecommerce website is choosing the programming framework that will be used. Different programming frameworks can affect things like website functionality, how well it runs, and the overall customer experience that visitors will have.

Ensuring that the best framework is chosen will be key in creating a final ecommerce website that delivers on all of the needs that you have. Below, we take a closer look at what an ecommerce framework is and what some of the best frameworks are.

What is an Ecommerce Framework?

First and foremost, what is an ecommerce framework for those who do not know? An ecommerce framework, at its most basic, is a framework that provides developers with an environment for building ecommerce applications quickly and efficiently.

An ecommerce framework consists of a collection of tools, libraries, and other elements that help to streamline the development process. Developers use frameworks to help eliminate programming errors and save on development time.

Particularly for an eCommerce website development company, a framework allows us to create a powerful final product to deliver to you. We use ecommerce frameworks to streamline our team’s process from start to finish. Both front and backend frameworks equip our experienced team with the core foundation needed to build out ecommerce websites that are functional and high quality.

What is the Best Framework for Ecommerce Websites?

With so many different ecommerce frameworks out there, it can certainly be a tough choice to choose the best framework. But in choosing the best framework for a project, factors like what type of business model you have, what products or services you offer, and what the overall user experience you want your customers to have will play a key part in which framework is best.

With those factors in mind, here are a few of the best frameworks for ecommerce website design.


WooCommerce is a very popular self-hosted, open-source framework. For WordPress websites specifically, WooCommerce was released in 2011. Initially started in 2008 under the title of WooThemes, the shift to focusing on ecommerce exclusively came in 2017 and WooCommerce now empowers small and medium businesses in their ability to sell online.

The starter selection available from WooCommerce offers plenty of ecommerce features that any business would need – from taking payments to new product promoting. And due to it being open source, WooCommerce also provides web developers and development companies with total control over store management and customization options. It is a very flexible ecommerce framework and offers a lot in the way of customization.


Django is another open-source ecommerce framework. It is a high-level Python web framework that puts a lot of emphasis on reusable elements and components, which affords developers the ability to develop web applications much faster. As a full-stack framework, it brings a robust number of tools to the table for developers.

As a very scalable framework, Django is a great option for business owners who know that they will be scaling up in the future. Django is perfect for smaller websites that expect to grow, offering plenty of features that can easily be replaced as your business needs shift over time. Like some of the other frameworks mentioned, Django is also feature-rich. Developers can integrate features like content management and secure user authentication as they build a powerful ecommerce website.


Perhaps one of the most popular ecommerce software out there, Shopify is a fantastic framework that offers a lot of basic functionality right away. A very flexible and feature full platform, Shopify ties in everything that someone needs to run a business into one location. There are plenty of built-in features that developers can make use of with the freedom to also integrate other applications, like Google Analytics, various social media platforms, and apps you can use to run a successful online storefront.

Shopify has a simple-to-use dashboard that makes your and our jobs easier – such as adding new products to your store and allowing for easy customization. As an ecommerce framework, Shopify allows us to create website themes and designs that are truly streamlined and effective for an online store.

And if you are moving from a different type of ecommerce platform, Shopify makes it extremely easy to move over all of your information to their platform with their migration. Their moving process allows us to migrate all of your important data and information directly into Shopify.


Depending on your online store needs, Drupal may be the framework for you. Drupal is a great choice for online stores that are growing or just getting started. As a ready-made, open-source platform, Drupal brings a lot to the table such as the ability to integrate with third-party services and best practices that center around safe, dependable releases.

Whether you are just getting started or your business has been around for some time, Drupal is a framework that helps teams to grow, both in their productivity and what they can offer to customers online. You will be able to easily integrate features like product marketing and payment tools that serve your customers and help you to run an efficient ecommerce business.

Which Backend Framework is Best for Ecommerce Websites?

One of the best backend frameworks for ecommerce website development is Node.js. Node.js is a cross-platform, open-source framework for JavaScript. Some key elements that make Node.js perfect for backend framework development include:

  1. Speed: Websites and apps developed with Node.js benefit from its speed. This speed makes it a prime choice for real-time, web-based communications with your customers and to provide them with a seamless online experience.
  2. Security: Cyber security is critical for an online business. Node.js’ ever-expanding library of tools and programs allows us to keep security features updated easily.
  3. Scalability: js was designed with scaling in mind. Its high-scalability is achieved through its event-driven and non-blocking I/O. Scaling is done using fewer resources without sacrificing performance.

Connect with an Ecommerce Website Development Company Today

When it comes to choosing the right framework for your ecommerce needs, there’s no one better equipped to help you than Split Reef. Our team is dedicated to providing you with top-notch digital development.

You can connect with us online or over the phone today for a free quote.

What Does an SEO Company Use to Get You Found?

Search engine optimization (SEO) is an extremely important part of having an online presence – whether you are just getting started out with a new website or you are trying to revamp your business’s existing site. SEO is the process of improving a website’s overall visibility in search engines with the ultimate goal of increasing organic traffic.

Think of it like this: an online user is looking for a specific type of business, like a law firm that specializes in personal injury representation. That online user is going to search for keywords like “personal injury lawyers,” “personal injury law firms near me”, and even questions like “how can a personal injury lawyer help me.”

SEO on a law firm’s website that has been carefully optimized to target those types of keyword searches will appear in that user’s search.

And in a world where Google processes over 40,000 searches every second on average (which comes out to 3.5 billion searches per day), ensuring that your website stands out from the crown is more crucial than ever before.

But there’s much more to SEO than just plugging a few keywords into a website’s content. And if you have ever found yourself wondering what does an SEO company do for you, look no further. Below, we answer that question and what exactly we use to get you found online.

What Does an SEO Company Do for You?

 The long and short answer on what does an SEO company do for you is we help businesses to maximize their online presence and resources as much as possible. Our Columbus SEO company work to make sure that your site reaches more people with an individualized and unique approach to the content and SEO on your site.

We even help to establish a digital presence if you do not already have one!

SEO companies like Split Reef typically offer a full suite of SEO services that include:

  • Web analytics – Our team will complete a thorough review of your website and analytics to ensure we present a plan that suits your needs.
  • Business goal development – Whether you are just getting started or you want to expand your business, our SEO company is here to help you achieve higher rankings in popular search engines like Google and Yahoo.
  • On-page SEO – Optimized web pages attract more traffic to your website. An SEO company will audit each page of your site and use current SEO best practices to make adjustments.
  • Google Business Profile – Making use of every tool available to you is key when it comes to SEO. A Google Business Profile is a free tool that helps your business make a great first impression on potential customers.

This is by no means an exhaustive list of what an SEO company does for you. Our primary goal is to ensure that your digital presence is reaching the people that you need it to in the best ways possible.

What Does an SEO Company Use To Get You Found?

Now that you know what an SEO company can do for you, let’s take a look at what tools and approaches an SEO company uses to get you found.

  1. Keyword Research – This allows an SEO company to figure out what keywords will appeal to and connect with your audience. They will then utilize those keywords in the strategy they create for you.
  2. Content Strategy – An SEO company will work to create a content strategy that suits your needs and your business. This may involve creating a blog, video content, or other types of content that will benefit your online presence.
  3. Weekly Blog Publication – Whether your blog already exists or we create a new one for you, keeping your blog updated is important! An SEO company knows the importance of blog content – it keeps your website healthy and helps to reflect your SEO strategy.
  4. Keyword Rank Tracking – Here at Split Reef, we use tracking tools to help stay on top of any relevant keywords related to your business.

These are just a few of the things that an SEO company uses to get you found online. Other tools such as reporting, link building, and understanding location demographics are utilized as well to ensure that your SEO strategy is the best it can be.

Looking for Help? Connect with a Trusted SEO Company for All Your Needs

Now that you have a better idea of what an SEO company uses to get you found online, it is time to start looking at what your individual SEO needs are. Whether you need some online content refresh or you need a unique approach to SEO for a brand new website, Split Reef is the agency for you. We are a cutting-edge digital development and digital marketing agency with two primary locations in Columbus, Ohio, and Jacksonville, Florida.

Our team is comprised of technical experts who remain up to date on all of the latest innovations in the industry, from keeping up with new changes to the tools we use to understanding SEO best practices. We work in an industry that changes and innovates regularly and quickly. But our experienced staff are here to deliver the best workaround – from your initial consultation with us all the way to the launch of your website.

Our Jacksonville SEO services work to increase your organic search rankings and to bring in more business – whether you run an online shop, you are in the hospitality business, or somewhere in between. Our team provides all manner of SEO services, from link building strategies to fully optimized content. We track the progress we make and work to provide you with the best strategies that suit your needs.

We have worked to create long-lasting and satisfactory working relationships with our clients, and we’d love to do the same with you. If you are ready to get on top of your SEO needs and climb the search rankings with your online presence, reach out to us today!

You can connect with us over the phone at 614-900-0773 or by reaching out through our online contact form.

What Industries Need SEO The Most?

No matter the industry that your business may be situated in, search engine optimization (SEO) is a critical element to your business’ online presence and marketing strategy. A strong SEO strategy will help to put your business and brand right in front of your target audience, providing them with useful information, a look at the products and services you offer, and helping to establish you as an industry leader.

But just as your branding strategy will differ based on the type of business and organization you run, so too will the kind of SEO you need. Not every single industry depends on SEO in the same way or to the same degree. For example, a business that offers extremely niche products in a competitive industry like ecommerce will require an SEO strategy to help them reach their target audience. So, what industries need SEO the most? Ranking Elements for Local SEO in 2023

Below, we answer that question. We look at what companies use SEO marketing and what industries need it the most.

What Industries Need SEO The Most

From boosting a business’ credibility to providing you with a leg up on your competitors, the importance of SEO cannot be understated. So when it comes to industries that need SEO the most, there are a few key ones that we want to highlight here.

  1. Local Companies

Local companies and businesses are an industry that tend to stick close to home. Local SEO for these businesses is going to be a key factor in building out a strong online presence and ensuring that the right eyes make it to their websites.

Local SEO is \the practice of implementing SEO that is fully optimized for local search results. This helps potential clients and customers that are physically located close to a business find what they are looking for. For example, think of the last time that you were looking for a Mexican restaurant near your home.

You most likely typed in something similar to “Mexican restaurant near me” or “Mexican food near [your home’s road].” These searches would have brought up Mexican restaurants that are close to you. That is local SEO at work!

  1. Legal

For anyone that works in the legal field, SEO stands as an important addition to their online presence. Lawyers and law firms are typically going to be looking at targeting a niche audience, since most of them specialize in one or two key areas. A strong SEO strategy will give a law firm a competitive edge that will ensure that their organization is reaching their intended clients.

Potential clients who are looking for legal help are going to be performing keyword searches that indicate what exactly they are looking for. For example, a potential legal client might be looking for help on an employment related case. They will be searching for lawyers who specialize in employment and labor law. Law firm SEO can also tie in local SEO, helping to further bolster a firm’s search results. 

  1. Online Retail and Ecommerce

With so many retail and eCommerce businesses setting up a presence online, we have to mention the retail industry when we talk about which businesses are likely to benefit most from SEO. Online shopping’s popularity has only boomed over the last 20 years, and research shows that we can expect 24% of retail purchases to occur online by 2026. With that in mind, SEO has become an integral part of running an online business.

Retail and eCommerce businesses need to be able to connect with their potential shoppers directly, whether they’re a well-known household name like Amazon or a business that offers a more specialized product catalog. SEO is going to be worked into just about every facet of a site, including product descriptions, landing pages, blog posts, and image captions to connect these businesses with their customers.

Which Business is Likely to Benefit Most From SEO?

While we can certainly point out specific businesses that are most likely to benefit from SEO, the overarching answer here is that any business can benefit from SEO. SEO has a big impact on a business’ online presence and brand, especially when you look to engage with customers.

Some specific businesses that are most likely to benefit from SEO include:

  • Small businesses
  • Restaurants
  • Medical facilities
  • Service providers
  • In person and online retailers
  • Startups

What Companies Use SEO Marketing?

Just about any company that has some kind of online presence is most likely utilizing SEO marketing in some way — even if they have not worked with a professional SEO company yet. From the small one-person startup to large corporations like Apple, companies of all sizes use SEO marketing to connect with their customers.

Search engines are ever evolving, growing smarter all the time. So companies across all industries can make the most out of their SEO by ensuring that it’s up to date with recent strategies.

Work with a Trusted and Experienced Digital Development and Marketing Company

Now that you have a better understanding of what companies use SEO marketing and what industries can benefit the most from it, it’s time to take your own company and industry into consideration. While we have gone over a number of different industries and companies above that can benefit from SEO, they are certainly not the only ones.

If your business falls into one of the above industries or not, it can be beneficial to take stock of your SEO needs and strategies with the help of a trusted and experienced SEO company. And that’s where Split Reef comes in. As an SEO company with two offices located in Columbus, Ohio and Jacksonville, Florida, our team is well equipped to handle all of your SEO needs.

We understand how to help our clients, no matter the industry, increase the number of eyes on your website and content. We are here to help with all things SEO, from local SEO to our full range of SEO services we have on offer.

To tell us more about your project and your business, connect with us online or over the phone at your preferred Split Reef location.

Is There Any Relation Between AI And Mobile Application Development?

When it comes to various artificial intelligence (AI) tools, business owners have been found to believe that they can be helpful to their businesses. For example, nearly half (46%) of business owners surveyed by Forbes Advisor use AI tools to create their own internal communications. But AI tools are not just useful for crafting internal communications.

They have helped to revolutionize the mobile application development process by improving collaboration and empowering development teams with new ways to streamline their workloads.

Mobile applications for all manner of industries can be an effective tool for a business to have. So, understanding the basics of AI and mobile application development can be helpful as you look to get started on your own application. It may seem overwhelming at first, especially with how many different AI tools are out there now, but just looking at the basics is a good place to start.

Below, we are going to be exploring the different types of AI used in mobile app development below to help you understand the relation between AI and mobile app development.

How is AI Used in Mobile Application Development

Some of the key ways that AI has been used in the mobile app development process include:

  • Implementing machine learning in mobile apps
  • Utilizing natural language processing for speech recognition
  • Creating an enhanced user experience
  • Increased efficiency during the development process
  • Automated operations that allow developers to focus on other areas of development

These are just a handful of ways that developers like the Split Reef team can use AI tools to streamline and keep costs down during the mobile app development process. Developers can use AI to handle basic code writing needs, streamline tasks, and enhance overall testing and quality assurance.

So, when we ask “What are the benefits of AI in app development,” we can look at the above list. Mobile application development is often a complex and time-consuming process, and the use of AI can help to both simplify and speed up that process.

Examining the Benefits of AI for Optimizing Mobile Applications

Now that we know some of the benefits of AI for optimizing mobile applications, we can look a bit closer at what exactly those benefits bring to the table.

  1. Machine learning: IBM defines machine learning (ML) as a branch of AI and computer science that “focuses on the use of data and algorithms to imitate the way that humans learn, gradually improving its accuracy.” As a subset of AI, ML has benefited the mobile app development space with intelligent automation and personalization and the use of predictive analytics. ML allows for the analysis of massive amounts of data, which can be used by developers during the development process and the final application that is delivered to a client.
  2. Increased efficiency in testing: AI tools afford teams the ability for intelligent testing. This means that AI tools can help to automatically identify bugs and other issues during the development process. After identifying bugs, the AI can then work to fix those bugs. Enhanced testing from an AI tool also provides development teams with the ability to run a mobile app through different scenarios for thorough testing.
  3. Streamlined tasks: Tasks can be streamlined with the help of AI tools. Repetitive tasks that can be time consuming can be handed off to AI, which can reduce the manual labor from a development team. Such tasks can include creating code snippets, data entry, and analyzing user information that may already be available. Automation of these kinds of tasks allows teams to focus on other areas of development, speeds up the development timeline, and is cost-effective.

Using AI tools throughout the mobile app development process brings the above benefits along with many more. Coding requirements are further reduced, development can happen faster, and the end result of development is a powerful, enhanced mobile application.

If you are looking to get started on your own mobile application with an experienced team that understands how AI tools can help the app development process, connect with us here at Split Reef.

What is the Impact of AI in Mobile App Development?

The impact of AI in mobile app development has been very big, as you have seen thus far. AI tools are allowing development teams to work more cost-effectively by:

  • Automating a variety of aspects during the mobile app development process
  • Reducing manual efforts from developers so they can focus on other areas of development
  • Enhanced efficiency that comes from automating tasks and reworking workflows
  • Data analysis and testing can be handled by AI tools

By automating certain tasks and utilizing AI tools throughout the mobile app development process, developers can work efficiently and quickly to deliver powerful, stunning applications that exceed the needs of clients like you.

In the third edition of State of the Connected Customer, a report put together by Salesforce Research, they found that 67% of customers expect companies to provide new products and services more frequently than before. The impact of AI in mobile app development ties into the ever-increasing expectations of customers. Customers expect to see innovative solutions as technology continues to change, and AI is helping developers to meet those expectations.

Curious How We Use AI in Mobile App Development? Connect with Split Reef to Learn More

If you have an idea for a mobile application that you want to bring to life, reach out to Split Reef today. We offer a full suite of mobile application development and digital marketing services from an experienced team of technicians.

Call us over the phone or reach out through our online contact form for a quote.

Which AI Tool is Used to Build Mobile Apps?

Artificial intelligence has been around for many years and has been used in a number of industries. In general, the entire artificial intelligence market is estimated to be worth $150.2 billion in 2023 alone. Projections estimate that the market will grow exponentially by 2030 with estimates that it will reach $1,345.2 billion. With this kind of growth expectation, it stands to reason that we should take a closer look at what precisely artificial intelligence tools mean in the space of building mobile applications.

From helping to write mobile application code to helping to improve efficiency and accuracy, artificial intelligence is changing the landscape of mobile application development. Below, we take a closer look at some of the specific artificial intelligence tools that are being used to create standout mobile apps.

An Introduction to Artificial Intelligence (AI) and Its Application in Building Mobile Applications

Before we get into more specifics, let’s take a closer look at what exactly AI is and what its application really means when it comes to building mobile applications.

Artificial intelligence, at its most basic, is essentially a simulated version of human intelligence. AI thinks in a similar manner to how humans think and it works to copy actions that we take. Think of AI like this: it’s essentially the ability that a computer has to perform tasks that we do.

AI are not passive machines. They are able to make both predetermined and mechanical responses based on their programming and how they learn. This makes them an invaluable tool in mobile application development.

AI tools help mobile app developers in a variety of ways including:

  • Providing developers and clients with predictive analysis
  • Providing an improved end-user experience
  • Improving mobile app security
  • Streamlining the overall development process
  • Improving functionality during development and launch

Advantages and Disadvantages of Each AI Tool for Building Mobile Apps

Now with an idea of how AI tools help mobile app developers, we can take a closer look at some specific AI tools that are commonly used in mobile app development. Below is a brief overview of AI-based tools for building mobile apps such as React Native, Flutter, and Xamarin, and some of the advantages and disadvantages they have.

React Native

An open-source UI software framework that was developed by Meta (Facebook).

React Native has a number of advantages such as being cost effective and allowing for resource optimization that allows teams to optimize budgets further. The framework is easy to work with, and provides code reusability, and quick iteration cycles – allowing developers to quickly build and test mobile apps on different platforms for feedback.

Disadvantages of React Native include:

  • Updates to React Native can be somewhat complex.
  • Since React Native is not native development. It is a cross-platform framework based on JavaScript, so troubleshooting issues within an app may be more difficult.
  • Complex user interfaces are typically not the best to create in React Native.


A free, open-source framework created by Google.

As an open-source framework, Flutter is accessible to a large community that is constantly working to evolve its capabilities. Its quick development cycle allows developers to quickly see changes to mobile apps in real-time. AI can also be used in combination with Flutter to build powerful mobile apps.

Disadvantages of Flutter include:

  • A steep learning curve for developers new to the framework.
  • More limited third-party libraries.
  • It’s still considered to be a newer framework.


A free app platform that is open-source and cross-platform.

Perfect for developers who are creating apps on iOS and Android, Xamarin allows teams to use one technology stack to code across all platforms. The performance put out by apps developed with this platform is close to native and there is open-source technology as well. Xamarin apps can make use of AI tools as well, like chatbots and automated tasks.

Disadvantages of Xamarin include:

  • There can be delayed support for new platform updates.
  • Depending on the app type, apps made with Xamarin may run larger.
  • Occasionally there are compatibility issues with third-party tools.

With these types of mobile app frameworks allowing developers to make use of AI tools, it’s easy to see how artificial intelligence is having such a massive impact in the mobile app development space.

What is the Best AI for Building an App?

There is no one definitive AI tool that is perfect for building an app. This isn’t just a cop-out answer either. The best AI tool for building an app is something that a mobile app development team will be able to determine after they fully understand what kind of app a client is in need of.

What is the AI tool for creating Android Apps?

Android’s own AI tool, Machine Learning, can be effective for creating Android apps. Other tools we may use alongside a mobile framework like Xamarin or Flutter include:

  • Google AI
  • Android’s Studio Bot
  • OpenCV

What is the AI tool for Creating iOS Apps?

Similar to creating Android apps, there are several AI tools we can use in addition to the framework we deem the most suitable for a project including:

  • OpenCV
  • Core ML by Apple
  • ML Kit by Google

How to Choose the Right AI Tool for Creating Your Mobile App

With such a variety of AI tools available now, it can be overwhelming trying to choose the right AI tool on your own. That’s where an experienced mobile app development company like Split Reef comes in.

Our team is able to look at key details like:

  • Your budget
  • Your project requirements
  • What kind of user interface you want
  • Integration capabilities
  • Overall impact the tool will have on the development process

Choosing the right AI tool for creating a mobile application will depend on the little details! There is no perfect tool for every single project as each project is going to be different.

Connect with a Trusted Mobile App Development Company

If you are looking to connect with a trusted name in the mobile app development space, look no further than Split Reef. With offices located in Columbus, Ohio and Jacksonville, Florida, our team is here to help create a mobile application that suits all of your needs. We know all of the common mistakes to avoid when using AI tools for developing mobile apps by keeping ourselves up to date on the latest developments in mobile app development, including AI tools.

To learn more about how we can help and about our best practices for using AI tools to build mobile apps, reach out today.

You can connect with us over the phone or online for a completely free quote today.

How AI is Changing the World of Web Design and Development

Web design and development has always been an industry that is constantly changing and evolving. Web design has humble beginnings that date back to the early 1990s when Tim Berners-Lee created the very first website that introduced the concept of the World Wide Web to people. Early web design mainly was restricted to simple text documents until advancements began happening, introducing more customization options including the use of images.

Since the early days of web design, web developers can now create visually stunning and user-friendly websites with all types of functionalities – whether someone needs a simple, barebones blogging site to a robust, easy-to-maneuver eCommerce storefront. Website design and development is always incorporating new and advanced technologies into the field all in an effort to create more robust websites.

And that brings us to the role of artificial intelligence (AI) in web design and development. AI has had a massive impact in a number of industries, from finance and customer service all the way to simple automation of daily tasks on your smartphone. AI is also having an impact on web design and development in many ways, including AI tools and technologies that are offering developers new ways to work.

Introducing AI-Powered Design Tools for Web Development

AI-powered design tools are making the web development and design process even more efficient and streamlined than ever before. Certain AI tools can really help to cut down on development time, which is beneficial to developers and customers alike – by allowing teams such as our Columbus web development company to focus on key tasks and by keeping customer budget in mind.

AI tools are also regularly leveraged by developers and designers to better understand user behavior and search engine optimization, and they can be used to automate recommendations in the development process.

Some of the most popular AI web design and development tools that are making a splash in the industry include:

  • Uizard: A beginner-friendly tool, Uizard allows users to easily create apps, websites, and user interfaces.
  • AI: A multifunctional tool, Designs.AI can be used to help create videos, social media posts, logos, text, and voiceovers.
  • ChatGPT: An AI-powered language model, ChatGPT is able to generate human-like text. While it cannot assist in writing code, this tool can be used to summarize specifications and information.
  • Copilot by Github: This tool turns natural language prompts into usable coding suggestions across a range of programming languages.

AI-powered design and development tools like the above are having a real impact on the web development process – from start to finish.

How AI is Impacting the User Experience

Artificial intelligence has quickly become a key part of the web development process. And its impact on the user experience (UX) cannot be understated. UX encompasses all of the interactions that an end-user has with a company through its website, its services, and its products.

AI can be advantageous in UX design in a few different ways including:

  1. Providing basic chatbot services: This helps serve as a first point of contact with your users before they get in touch with a team member.
  2. Creating user personas: AI tools can seamlessly create user personas based on user data and insights. This can provide a better overall user experience that is catered to each individual user.
  3. Automating repetitive tasks: Maintaining a website takes time and resources. Some tasks, especially ones that are repetitive, can be handed off to AI such as cropping images, resizing images, and identifying patterns and trends in user data.
  4. Making predictions: AI can be used to help predict future user behavior. Through those predictions, AI tools can also make suggestions for information or different actions that are relevant to that user.

Increasing efficiency and improving UX with automated design solutions such as the ones above can help improve web design workflows, budget, productivity, and efficiency in many ways. Designers and developers can free up time and energy to focus on the technical and strategic part of the development process while AI tools help manage other tasks.

The Benefits of Using AI in Web Design

The role of artificial intelligence in web design and development brings with it a host of benefits that designers, developers, and users all feel. Some key benefits of using AI in web design include:

  • Improved efficiency and accuracy: AI tools can be used to automatically identify all manner of issues including bugs, errors, and performance issues. Automating for things like bug checks cuts down on the need for as much human oversight and allows developers to step in when needed.
  • Data-driven insight: Data has proven to be a powerful tool for decision-making and understanding your user base. AI analytic tools help to process all manner of data and can easily provide data-driven insights that allow businesses to make informed decisions on everything from marketing to website performance.
  • Improved personalization: As discussed in relation to UX, AI tools allow for a deeper type of personalization for users. Specifically, AI algorithms are becoming better and better at analyzing user preferences and behavior in order to deliver a relevant experience.

Tips on Integrating Artificial Intelligence into Your Websites

There are many different ways to integrate artificial intelligence into your website! Here are a few tips on integrating AI into your websites, no matter the industry you are in.

  1. Add a chatbot to your site. A chatbot can be run by an AI tool and provides visitors on your site with accessible assistance 24/7.
  2. Incorporate voice search capabilities into your website. 20% of searches in the Google app are done by voice, and this type of search can work well for any size website.
  3. Monitor website performance with AI tools. Analytic tools can provide you with feedback on performance, visitor information, and what web pages or content is doing well.

AI is changing web design and development in many ways. It’s easier than ever to have a streamlined and intuitive website where users find value each time they visit. Integrating AI in simple ways can help you elevate your website and UX across the board.

Challenges Facing the Adoption of AI in Web Design and Development

In McKinsey’s 2020 State of AI report, 50% of respondents reported that “their companies had adopted AI in at least one business function.” This number will undoubtedly rise in the coming years. But it’s important to understand the challenges facing the adoption of AI in web design and development even as we discuss the benefits.

  1. AI relies heavily on the availability of large collections of data. These collections of data can be useful but also require careful storage and security. The adoption of AI can raise concerns over the security and storage of sensitive data that is being used to train algorithms – whether for a small business or on a global scale.
  2. Choosing the right data set can be difficult. AI tools will provide a business with the most efficient and relevant capabilities if the right data set is used. Choosing a data set that provides secure and accessible information can be a tough decision!
  3. There are challenges to be found in the deployment of AI tools. Not all systems are designed with AI solutions in mind! So, software and hardware redesign may be required.

But even with challenges like these that need to be kept in mind, AI has found itself a part of the web design and development process. Designers and developers will continue to learn how to best utilize AI in their development workflows to continue delivering powerful designs to their clients.

Work with a Top Rated Web Development Company

If you’re looking to work with a Columbus web development company that uses the latest cutting-edge technology available, including AI tools, look no further than Split Reef.

Connect with us over the phone or online for a free quote today.

How Much Does It Cost to Make an Educational App?

Educational mobile applications have grown in extreme popularity over the last few years, in part thanks to the COVID-19 pandemic. In early 2020, millions of students, from elementary to college-age, had to turn to online learning at the start of the pandemic. Time spent on educational learning apps rose drastically and experts expect that this impact will be long-lasting.

Technavio, a tech research company, estimates that the online learning app market is estimated to increase by more than $124 million between 2022 and 2027. This outlook is extremely positive and shows that educational mobile apps are here to stick around for the long term. Even as schools have returned to in person learning, there has been a shift in how education may be accessed or deployed. And educational mobile apps are a key factor!

With more and more people, formal students and non-students alike, interested in education, there is an unprecedented market for educational apps. And with the ever increasing access to mobile phones and smart devices, your potential online learning app can reach your specific audience very quickly.

With that in mind, you may be asking yourself how much it costs to create an online learning app. There are a number of different things to keep in mind when it comes to considering the cost of developing a mobile application. Below, we answer how much it cost to make an educational app.

How Much Does It Cost to Make an Educational App?

The cost of building an educational app is not something we can put a specific number on, unfortunately. But, the general cost range to develop and create a mobile application on the smaller end of things can go from as low as $10,000 to $50,000.

Mobile app development cost is going to be influenced by a few different elements including:

  • What do you need your application to do (i.e., what will users be using it for and what features do they need for their education)
  • The complexity of the app
  • What operating system it will be built for
  • If the app needs to be cross-platform
  • The time that will be needed to develop the app

Factors that Affect the Cost of Educational App Development

App Type:

The type of educational app plays a crucial role in determining the cost of development. There are different types of educational apps, including language learning apps, online courses, interactive educational games, and more. Each type of app has its unique features and development requirements that impact the cost of development. For instance, a language learning app may require voice recognition technology, whereas an online course app may require a more straightforward design.

Development Platform:

The choice of development platform is another critical factor that affects the cost of development. The three main platforms for app development are Android, iOS, and Hybrid. The development cost of an iOS app is generally higher than an Android app, mainly due to the strict guidelines and rigorous testing required by Apple. Hybrid apps may be cost-effective but may not deliver the same level of performance as native apps, which may eventually impact user experience.

Features and Functionality:

Features and functionality are essential aspects of any educational app. However, the complexity and sophistication of the features and functionality can push up the development costs. For instance, an app with high-end games or interactive quizzes may require additional resources such as game developers and graphic designers, which can increase the cost of development.

User Interface and User Experience:

A great User Interface (UI) and User Experience (UX) play a critical role in the success of an educational app. Creating a visually appealing UI and UX can significantly impact the cost of development, as developers need to focus on the design, animations, and interactions to create a smooth user experience.

Third-Party Integration:

Educational apps may require third-party integration, such as eLearning tools, analytics tools, and payment gateways, among others. Integrating third-party services requires additional development effort and costs, as developers need to align their app with the external services. The complexity of third-party integration can also impact the cost of development.

All of these elements, along with a number of others, will be factored into the overall cost estimate for an educational mobile app. Educational apps are designed with the intention to be enjoyable, engaging, and informative for users.

Some online learning apps might be used for different purposes such as straight-up learning, tracking student attendance, brushing up on language skills, or even being the point of contact for students and teachers. These different purposes can have an impact on cost as well.

While we have discussed a general range of how much it may cost to create an online learning app, it is important to keep in mind that mobile app development costs will vary depending on the features you need and the mobile app development company that you work with.

Costs for Hiring an Experienced Mobile App Developer

Level of Expertise

Another factor that can impact the cost of hiring an experienced mobile app developer is their level of expertise. A junior developer with one to three years of experience will generally have a lower hourly rate compared to a senior developer with five to ten years of experience. It’s important to keep in mind that a more experienced developer is likely to produce better quality work, which can save you time and money in the long run.

The complexity of the project

The complexity of your mobile app project will also play a role in the cost of hiring an experienced mobile app developer. A simple app that requires only basic features will be less expensive than a complex app that requires custom features and integration with third-party services. It’s important to have a clear idea of what you want your mobile app to do before you start searching for an app developer. This will help you get accurate estimates and avoid any surprises down the road.

Freelance vs. Agency

When it comes to hiring an experienced mobile app developer, you have two options – freelance or agency. Freelancers are generally less expensive than agencies, but they may not have the same level of support and resources that an agency can provide. On the other hand, an agency can offer you a team of experts to work on your project, but they will charge a higher hourly rate. It’s important to weigh the pros and cons of each option before making a decision.

Location matters

Location is one of the main factors that can impact the cost of hiring an experienced mobile app developer. If you’re based in a city like San Francisco or New York, you can expect to pay more per hour compared to a city like Indianapolis or Austin. Developers in major cities have higher living costs, which is reflected in their hourly rates. In general, you can expect to pay between $100 to $250 per hour for an experienced mobile app developer in the United States.

Additional costs

Finally, it’s important to consider any additional costs associated with hiring an experienced mobile app developer. These costs can include project management, design, testing, and ongoing maintenance. While these costs can add up, they are critical to the success of your mobile app. It’s important to communicate with your developer or agency to determine what services are included in their rate and what additional costs you may incur.

Costs Associated with Design and UX/UI for mobile app development

Developing a mobile app is a complex undertaking, and one of the most critical elements of the process is the design and user experience (UX/UI) aspect. The success or failure of your app can heavily rely on how easy it is to use and navigate. Investing in proper design and UX/UI ensures a more positive user experience and can drive engagement and sales. Yet, it is important to understand the various costs associated with this aspect of mobile app development. From research and wireframing to prototyping and testing, there are several stages to consider and budget for. By acknowledging these costs upfront and working with a skilled team, you can develop a mobile app that is visually appealing, functional, and provides a seamless experience for your users.

Here at Split Reef, we pride ourselves on our ability to work with your budget. We understand the importance and impact that having a fully functional mobile app can make for you and your business. Working within your budget allows us to help you without you needing to worry about breaking the bank.

We bring flexibility into our pricing, and we help you pick and choose the specific services that work best for your project’s needs.

How Do I Start an Educational App?

When you look to start an educational app, a key first step is to decide on what you plan to offer. Knowing what you want to offer before meeting with a mobile app development company to get started will help guide the development process.

Consider what the purpose of your app is:

  • Are users going to be using it for review?
  • Are they going to be using it to track grades or study progress?
  • What kind of features do you need to support your learning app’s main purpose?

Questions like these will help flesh out your initial idea and lead you to determining other factors about the app like:

  • The look and feel you want
  • What platform the app will live on
  • Whether or not you want advanced or more simplified features

Once you have an idea of the kind of online learning app you want, it’s time to schedule a consultation with a mobile app development company. Working with a development company will ensure that the process runs smoothly and that your project stays on budget.

Connect with a Mobile App Development Company

If you are considering starting an educational mobile app, it is going to be important to work with an experienced custom mobile app development company. A mobile app development company will be able to take your initial ideas for your learning application and bring them to life — from your first consultation appointment all the way to final launch.

Mobile applications can be a key way to connect with your business or organization’s target audience, especially for educational apps that are aimed at providing users with an educational experience. Ensuring that users have a well-designed and functional mobile application is key to providing a seamless and positive user experience. And that is where our team can help.

Here at Split Reef, our team of technical experts is ready to get started on developing and creating the educational app you have been mulling over. With offices based in Columbus, Ohio, and Jacksonville, Florida, we work with clients both in Ohio and Florida and worldwide to create powerful, impactful mobile applications.

Split Reef has extensive experience in creating mobile apps both for iOS and Android. We nix the cookie cutter designs to deliver a fully customized application that meets all of your needs. We work with our modern app development technology stack to help you build out a powerful online learning app that provides a substantial user experience.

You can connect with us online or by calling us at 614-721-2854. Tell us more about you and your project, and we will get back to you ASAP with how we can help.

Not sure if anyone on the SR team would have additional insight here on what SR’s general range would be for an educational app.

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