Gone are the old days when law firms could reach clients without an internet presence. Today, people more often look up resources on the internet when they have a concern. Law firms must keep up to stay relevant.
Local search engine optimization can help you spread the word about your services and specialties. There are many law firms out there, so searching the internet can help clients find you and see that you are the right fit for them. To get these clients, you must prioritize your SEO as a strategy to get more business and prove the legitimacy of your business.
These SEO quick tips for a law firm will give you an idea of what you need to do to improve your local presence and appeal to clients in your area who are looking for your services.
Is SEO Really that Important?
Your business can benefit from SEO because SEO gives you the best chance of getting the attention you want from people in your area.
Search engine optimization is one of the most important steps you can take when you want more engagement from potential clients. The modern age means that having a virtual presence is part of running a business. Local SEO focuses on getting leads in your area and drawing users to your website. This traffic leads to people choosing your firm.
SEO helps with this pursuit because when you optimize your website, you are more likely to appear higher in search engine rankings. Search engine rankings influence how many people will find you because many people don’t go beyond the first several businesses on a list when they are looking for a business.
Choose the Cost-Effective Choice
One important thing to know about legal SEO is that it is an extremely cost-effective way of getting clients. By boosting your search engine rankings, you can ensure that more clients see and recognize your firm.
When you work on your SEO, you want to focus on showing that you are credible. Highlight the work you have done and continue to do. Give examples, when possible, of what makes you stand out as a firm and how you’ve proven your credibility as a lawyer.
Make Yourself Trustworthy
Throughout your SEO process, one of the main goals of legal SEO is to show that you are trustworthy. You want people to know that you are willing to work hard for them and give them the best legal representation. Be open about what your firm stands for and the experience you give clients.
Keywords are Kind
Keywords are a valuable part of SEO. These keywords reflect what people are searching for. They help attract clients to your website. Keyword research is one of the most important parts of the SEO process.
Sharing basic information on your blog or in your website content is a great way to appeal to potential clients and current clients. Having this information not only helps people understand more about the law and how it works, but it also can ease some of the concerns and fears that people have when looking into law firms. Having information shows clients that you know what you’re talking about and can increase how much traffic you get.
Images and Infographics
Using images and infographics on your website adds a visual layer to the information you are providing and can make people feel more engaged with your content.
Have a Responsive Website
You want your website to be easily viewed on all screens. That means that people should be able to use your website on whatever device they have. People are more frequently using their phones for internet searches, so it is standard to have a responsive web design.
Having a website is not enough. You want a website that works optimally to improve your SEO. A slow website is discouraging to users and search engines, and an old website can reflect poorly on your firm.
Videos Can Help
Having video content is another great option. Many people prefer to watch videos because videos are low effort. By offering some video content, clients can get to know your firm and feel like they know you. This also increases trustworthiness and credibility.
Get Client Testimonials
Having quotes or even videos of real clients highlighting the amazing work you do is a way to show potential clients that you can actually follow through with your claims.
Contact Us If You’re Interested in These Law Firm SEO Tips
As a law firm SEO company in Ohio, Split Reef can help you manage your law firm SEO by utilizing the techniques and tools that are proven to lead to more organic traffic and client turnover. Split Reef has experience working with law firms in Ohio, so we know how useful SEO can be for law firms looking to boost their status and reach their desired potential customers.
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.