Is There Any Relation Between AI And Mobile Application Development?

When it comes to various artificial intelligence (AI) tools, business owners have been found to believe that they can be helpful to their businesses. For example, nearly half (46%) of business owners surveyed by Forbes Advisor use AI tools to create their own internal communications. But AI tools are not just useful for crafting internal communications.

They have helped to revolutionize the mobile application development process by improving collaboration and empowering development teams with new ways to streamline their workloads.

Mobile applications for all manner of industries can be an effective tool for a business to have. So, understanding the basics of AI and mobile application development can be helpful as you look to get started on your own application. It may seem overwhelming at first, especially with how many different AI tools are out there now, but just looking at the basics is a good place to start.

Below, we are going to be exploring the different types of AI used in mobile app development below to help you understand the relation between AI and mobile app development.

How is AI Used in Mobile Application Development

Some of the key ways that AI has been used in the mobile app development process include:

  • Implementing machine learning in mobile apps
  • Utilizing natural language processing for speech recognition
  • Creating an enhanced user experience
  • Increased efficiency during the development process
  • Automated operations that allow developers to focus on other areas of development

These are just a handful of ways that developers like the Split Reef team can use AI tools to streamline and keep costs down during the mobile app development process. Developers can use AI to handle basic code writing needs, streamline tasks, and enhance overall testing and quality assurance.

So, when we ask “What are the benefits of AI in app development,” we can look at the above list. Mobile application development is often a complex and time-consuming process, and the use of AI can help to both simplify and speed up that process.

Examining the Benefits of AI for Optimizing Mobile Applications

Now that we know some of the benefits of AI for optimizing mobile applications, we can look a bit closer at what exactly those benefits bring to the table.

  1. Machine learning: IBM defines machine learning (ML) as a branch of AI and computer science that “focuses on the use of data and algorithms to imitate the way that humans learn, gradually improving its accuracy.” As a subset of AI, ML has benefited the mobile app development space with intelligent automation and personalization and the use of predictive analytics. ML allows for the analysis of massive amounts of data, which can be used by developers during the development process and the final application that is delivered to a client.
  2. Increased efficiency in testing: AI tools afford teams the ability for intelligent testing. This means that AI tools can help to automatically identify bugs and other issues during the development process. After identifying bugs, the AI can then work to fix those bugs. Enhanced testing from an AI tool also provides development teams with the ability to run a mobile app through different scenarios for thorough testing.
  3. Streamlined tasks: Tasks can be streamlined with the help of AI tools. Repetitive tasks that can be time consuming can be handed off to AI, which can reduce the manual labor from a development team. Such tasks can include creating code snippets, data entry, and analyzing user information that may already be available. Automation of these kinds of tasks allows teams to focus on other areas of development, speeds up the development timeline, and is cost-effective.

Using AI tools throughout the mobile app development process brings the above benefits along with many more. Coding requirements are further reduced, development can happen faster, and the end result of development is a powerful, enhanced mobile application.

If you are looking to get started on your own mobile application with an experienced team that understands how AI tools can help the app development process, connect with us here at Split Reef.

What is the Impact of AI in Mobile App Development?

The impact of AI in mobile app development has been very big, as you have seen thus far. AI tools are allowing development teams to work more cost-effectively by:

  • Automating a variety of aspects during the mobile app development process
  • Reducing manual efforts from developers so they can focus on other areas of development
  • Enhanced efficiency that comes from automating tasks and reworking workflows
  • Data analysis and testing can be handled by AI tools

By automating certain tasks and utilizing AI tools throughout the mobile app development process, developers can work efficiently and quickly to deliver powerful, stunning applications that exceed the needs of clients like you.

In the third edition of State of the Connected Customer, a report put together by Salesforce Research, they found that 67% of customers expect companies to provide new products and services more frequently than before. The impact of AI in mobile app development ties into the ever-increasing expectations of customers. Customers expect to see innovative solutions as technology continues to change, and AI is helping developers to meet those expectations.

Curious How We Use AI in Mobile App Development? Connect with Split Reef to Learn More

If you have an idea for a mobile application that you want to bring to life, reach out to Split Reef today. We offer a full suite of mobile application development and digital marketing services from an experienced team of technicians.

Call us over the phone or reach out through our online contact form for a quote.

Which AI Tool is Used to Build Mobile Apps?

Artificial intelligence has been around for many years and has been used in a number of industries. In general, the entire artificial intelligence market is estimated to be worth $150.2 billion in 2023 alone. Projections estimate that the market will grow exponentially by 2030 with estimates that it will reach $1,345.2 billion. With this kind of growth expectation, it stands to reason that we should take a closer look at what precisely artificial intelligence tools mean in the space of building mobile applications.

From helping to write mobile application code to helping to improve efficiency and accuracy, artificial intelligence is changing the landscape of mobile application development. Below, we take a closer look at some of the specific artificial intelligence tools that are being used to create standout mobile apps.

An Introduction to Artificial Intelligence (AI) and Its Application in Building Mobile Applications

Before we get into more specifics, let’s take a closer look at what exactly AI is and what its application really means when it comes to building mobile applications.

Artificial intelligence, at its most basic, is essentially a simulated version of human intelligence. AI thinks in a similar manner to how humans think and it works to copy actions that we take. Think of AI like this: it’s essentially the ability that a computer has to perform tasks that we do.

AI are not passive machines. They are able to make both predetermined and mechanical responses based on their programming and how they learn. This makes them an invaluable tool in mobile application development.

AI tools help mobile app developers in a variety of ways including:

  • Providing developers and clients with predictive analysis
  • Providing an improved end-user experience
  • Improving mobile app security
  • Streamlining the overall development process
  • Improving functionality during development and launch

Advantages and Disadvantages of Each AI Tool for Building Mobile Apps

Now with an idea of how AI tools help mobile app developers, we can take a closer look at some specific AI tools that are commonly used in mobile app development. Below is a brief overview of AI-based tools for building mobile apps such as React Native, Flutter, and Xamarin, and some of the advantages and disadvantages they have.

React Native

An open-source UI software framework that was developed by Meta (Facebook).

React Native has a number of advantages such as being cost effective and allowing for resource optimization that allows teams to optimize budgets further. The framework is easy to work with, and provides code reusability, and quick iteration cycles – allowing developers to quickly build and test mobile apps on different platforms for feedback.

Disadvantages of React Native include:

  • Updates to React Native can be somewhat complex.
  • Since React Native is not native development. It is a cross-platform framework based on JavaScript, so troubleshooting issues within an app may be more difficult.
  • Complex user interfaces are typically not the best to create in React Native.


A free, open-source framework created by Google.

As an open-source framework, Flutter is accessible to a large community that is constantly working to evolve its capabilities. Its quick development cycle allows developers to quickly see changes to mobile apps in real-time. AI can also be used in combination with Flutter to build powerful mobile apps.

Disadvantages of Flutter include:

  • A steep learning curve for developers new to the framework.
  • More limited third-party libraries.
  • It’s still considered to be a newer framework.


A free app platform that is open-source and cross-platform.

Perfect for developers who are creating apps on iOS and Android, Xamarin allows teams to use one technology stack to code across all platforms. The performance put out by apps developed with this platform is close to native and there is open-source technology as well. Xamarin apps can make use of AI tools as well, like chatbots and automated tasks.

Disadvantages of Xamarin include:

  • There can be delayed support for new platform updates.
  • Depending on the app type, apps made with Xamarin may run larger.
  • Occasionally there are compatibility issues with third-party tools.

With these types of mobile app frameworks allowing developers to make use of AI tools, it’s easy to see how artificial intelligence is having such a massive impact in the mobile app development space.

What is the Best AI for Building an App?

There is no one definitive AI tool that is perfect for building an app. This isn’t just a cop-out answer either. The best AI tool for building an app is something that a mobile app development team will be able to determine after they fully understand what kind of app a client is in need of.

What is the AI tool for creating Android Apps?

Android’s own AI tool, Machine Learning, can be effective for creating Android apps. Other tools we may use alongside a mobile framework like Xamarin or Flutter include:

  • Google AI
  • Android’s Studio Bot
  • OpenCV

What is the AI tool for Creating iOS Apps?

Similar to creating Android apps, there are several AI tools we can use in addition to the framework we deem the most suitable for a project including:

  • OpenCV
  • Core ML by Apple
  • ML Kit by Google

How to Choose the Right AI Tool for Creating Your Mobile App

With such a variety of AI tools available now, it can be overwhelming trying to choose the right AI tool on your own. That’s where an experienced mobile app development company like Split Reef comes in.

Our team is able to look at key details like:

  • Your budget
  • Your project requirements
  • What kind of user interface you want
  • Integration capabilities
  • Overall impact the tool will have on the development process

Choosing the right AI tool for creating a mobile application will depend on the little details! There is no perfect tool for every single project as each project is going to be different.

Connect with a Trusted Mobile App Development Company

If you are looking to connect with a trusted name in the mobile app development space, look no further than Split Reef. With offices located in Columbus, Ohio and Jacksonville, Florida, our team is here to help create a mobile application that suits all of your needs. We know all of the common mistakes to avoid when using AI tools for developing mobile apps by keeping ourselves up to date on the latest developments in mobile app development, including AI tools.

To learn more about how we can help and about our best practices for using AI tools to build mobile apps, reach out today.

You can connect with us over the phone or online for a completely free quote today.

How AI is Changing the World of Web Design and Development

Web design and development has always been an industry that is constantly changing and evolving. Web design has humble beginnings that date back to the early 1990s when Tim Berners-Lee created the very first website that introduced the concept of the World Wide Web to people. Early web design mainly was restricted to simple text documents until advancements began happening, introducing more customization options including the use of images.

Since the early days of web design, web developers can now create visually stunning and user-friendly websites with all types of functionalities – whether someone needs a simple, barebones blogging site to a robust, easy-to-maneuver eCommerce storefront. Website design and development is always incorporating new and advanced technologies into the field all in an effort to create more robust websites.

And that brings us to the role of artificial intelligence (AI) in web design and development. AI has had a massive impact in a number of industries, from finance and customer service all the way to simple automation of daily tasks on your smartphone. AI is also having an impact on web design and development in many ways, including AI tools and technologies that are offering developers new ways to work.

Introducing AI-Powered Design Tools for Web Development

AI-powered design tools are making the web development and design process even more efficient and streamlined than ever before. Certain AI tools can really help to cut down on development time, which is beneficial to developers and customers alike – by allowing teams such as our Columbus web development company to focus on key tasks and by keeping customer budget in mind.

AI tools are also regularly leveraged by developers and designers to better understand user behavior and search engine optimization, and they can be used to automate recommendations in the development process.

Some of the most popular AI web design and development tools that are making a splash in the industry include:

  • Uizard: A beginner-friendly tool, Uizard allows users to easily create apps, websites, and user interfaces.
  • AI: A multifunctional tool, Designs.AI can be used to help create videos, social media posts, logos, text, and voiceovers.
  • ChatGPT: An AI-powered language model, ChatGPT is able to generate human-like text. While it cannot assist in writing code, this tool can be used to summarize specifications and information.
  • Copilot by Github: This tool turns natural language prompts into usable coding suggestions across a range of programming languages.

AI-powered design and development tools like the above are having a real impact on the web development process – from start to finish.

How AI is Impacting the User Experience

Artificial intelligence has quickly become a key part of the web development process. And its impact on the user experience (UX) cannot be understated. UX encompasses all of the interactions that an end-user has with a company through its website, its services, and its products.

AI can be advantageous in UX design in a few different ways including:

  1. Providing basic chatbot services: This helps serve as a first point of contact with your users before they get in touch with a team member.
  2. Creating user personas: AI tools can seamlessly create user personas based on user data and insights. This can provide a better overall user experience that is catered to each individual user.
  3. Automating repetitive tasks: Maintaining a website takes time and resources. Some tasks, especially ones that are repetitive, can be handed off to AI such as cropping images, resizing images, and identifying patterns and trends in user data.
  4. Making predictions: AI can be used to help predict future user behavior. Through those predictions, AI tools can also make suggestions for information or different actions that are relevant to that user.

Increasing efficiency and improving UX with automated design solutions such as the ones above can help improve web design workflows, budget, productivity, and efficiency in many ways. Designers and developers can free up time and energy to focus on the technical and strategic part of the development process while AI tools help manage other tasks.

The Benefits of Using AI in Web Design

The role of artificial intelligence in web design and development brings with it a host of benefits that designers, developers, and users all feel. Some key benefits of using AI in web design include:

  • Improved efficiency and accuracy: AI tools can be used to automatically identify all manner of issues including bugs, errors, and performance issues. Automating for things like bug checks cuts down on the need for as much human oversight and allows developers to step in when needed.
  • Data-driven insight: Data has proven to be a powerful tool for decision-making and understanding your user base. AI analytic tools help to process all manner of data and can easily provide data-driven insights that allow businesses to make informed decisions on everything from marketing to website performance.
  • Improved personalization: As discussed in relation to UX, AI tools allow for a deeper type of personalization for users. Specifically, AI algorithms are becoming better and better at analyzing user preferences and behavior in order to deliver a relevant experience.

Tips on Integrating Artificial Intelligence into Your Websites

There are many different ways to integrate artificial intelligence into your website! Here are a few tips on integrating AI into your websites, no matter the industry you are in.

  1. Add a chatbot to your site. A chatbot can be run by an AI tool and provides visitors on your site with accessible assistance 24/7.
  2. Incorporate voice search capabilities into your website. 20% of searches in the Google app are done by voice, and this type of search can work well for any size website.
  3. Monitor website performance with AI tools. Analytic tools can provide you with feedback on performance, visitor information, and what web pages or content is doing well.

AI is changing web design and development in many ways. It’s easier than ever to have a streamlined and intuitive website where users find value each time they visit. Integrating AI in simple ways can help you elevate your website and UX across the board.

Challenges Facing the Adoption of AI in Web Design and Development

In McKinsey’s 2020 State of AI report, 50% of respondents reported that “their companies had adopted AI in at least one business function.” This number will undoubtedly rise in the coming years. But it’s important to understand the challenges facing the adoption of AI in web design and development even as we discuss the benefits.

  1. AI relies heavily on the availability of large collections of data. These collections of data can be useful but also require careful storage and security. The adoption of AI can raise concerns over the security and storage of sensitive data that is being used to train algorithms – whether for a small business or on a global scale.
  2. Choosing the right data set can be difficult. AI tools will provide a business with the most efficient and relevant capabilities if the right data set is used. Choosing a data set that provides secure and accessible information can be a tough decision!
  3. There are challenges to be found in the deployment of AI tools. Not all systems are designed with AI solutions in mind! So, software and hardware redesign may be required.

But even with challenges like these that need to be kept in mind, AI has found itself a part of the web design and development process. Designers and developers will continue to learn how to best utilize AI in their development workflows to continue delivering powerful designs to their clients.

Work with a Top Rated Web Development Company

If you’re looking to work with a Columbus web development company that uses the latest cutting-edge technology available, including AI tools, look no further than Split Reef.

Connect with us over the phone or online for a free quote today.

How Much Does It Cost to Make an Educational App?

Educational mobile applications have grown in extreme popularity over the last few years, in part thanks to the COVID-19 pandemic. In early 2020, millions of students, from elementary to college-age, had to turn to online learning at the start of the pandemic. Time spent on educational learning apps rose drastically and experts expect that this impact will be long-lasting.

Technavio, a tech research company, estimates that the online learning app market is estimated to increase by more than $124 million between 2022 and 2027. This outlook is extremely positive and shows that educational mobile apps are here to stick around for the long term. Even as schools have returned to in person learning, there has been a shift in how education may be accessed or deployed. And educational mobile apps are a key factor!

With more and more people, formal students and non-students alike, interested in education, there is an unprecedented market for educational apps. And with the ever increasing access to mobile phones and smart devices, your potential online learning app can reach your specific audience very quickly.

With that in mind, you may be asking yourself how much it costs to create an online learning app. There are a number of different things to keep in mind when it comes to considering the cost of developing a mobile application. Below, we answer how much it cost to make an educational app.

How Much Does It Cost to Make an Educational App?

The cost of building an educational app is not something we can put a specific number on, unfortunately. But, the general cost range to develop and create a mobile application on the smaller end of things can go from as low as $10,000 to $50,000.

Mobile app development cost is going to be influenced by a few different elements including:

  • What do you need your application to do (i.e., what will users be using it for and what features do they need for their education)
  • The complexity of the app
  • What operating system it will be built for
  • If the app needs to be cross-platform
  • The time that will be needed to develop the app

Factors that Affect the Cost of Educational App Development

App Type:

The type of educational app plays a crucial role in determining the cost of development. There are different types of educational apps, including language learning apps, online courses, interactive educational games, and more. Each type of app has its unique features and development requirements that impact the cost of development. For instance, a language learning app may require voice recognition technology, whereas an online course app may require a more straightforward design.

Development Platform:

The choice of development platform is another critical factor that affects the cost of development. The three main platforms for app development are Android, iOS, and Hybrid. The development cost of an iOS app is generally higher than an Android app, mainly due to the strict guidelines and rigorous testing required by Apple. Hybrid apps may be cost-effective but may not deliver the same level of performance as native apps, which may eventually impact user experience.

Features and Functionality:

Features and functionality are essential aspects of any educational app. However, the complexity and sophistication of the features and functionality can push up the development costs. For instance, an app with high-end games or interactive quizzes may require additional resources such as game developers and graphic designers, which can increase the cost of development.

User Interface and User Experience:

A great User Interface (UI) and User Experience (UX) play a critical role in the success of an educational app. Creating a visually appealing UI and UX can significantly impact the cost of development, as developers need to focus on the design, animations, and interactions to create a smooth user experience.

Third-Party Integration:

Educational apps may require third-party integration, such as eLearning tools, analytics tools, and payment gateways, among others. Integrating third-party services requires additional development effort and costs, as developers need to align their app with the external services. The complexity of third-party integration can also impact the cost of development.

All of these elements, along with a number of others, will be factored into the overall cost estimate for an educational mobile app. Educational apps are designed with the intention to be enjoyable, engaging, and informative for users.

Some online learning apps might be used for different purposes such as straight-up learning, tracking student attendance, brushing up on language skills, or even being the point of contact for students and teachers. These different purposes can have an impact on cost as well.

While we have discussed a general range of how much it may cost to create an online learning app, it is important to keep in mind that mobile app development costs will vary depending on the features you need and the mobile app development company that you work with.

Costs for Hiring an Experienced Mobile App Developer

Level of Expertise

Another factor that can impact the cost of hiring an experienced mobile app developer is their level of expertise. A junior developer with one to three years of experience will generally have a lower hourly rate compared to a senior developer with five to ten years of experience. It’s important to keep in mind that a more experienced developer is likely to produce better quality work, which can save you time and money in the long run.

The complexity of the project

The complexity of your mobile app project will also play a role in the cost of hiring an experienced mobile app developer. A simple app that requires only basic features will be less expensive than a complex app that requires custom features and integration with third-party services. It’s important to have a clear idea of what you want your mobile app to do before you start searching for an app developer. This will help you get accurate estimates and avoid any surprises down the road.

Freelance vs. Agency

When it comes to hiring an experienced mobile app developer, you have two options – freelance or agency. Freelancers are generally less expensive than agencies, but they may not have the same level of support and resources that an agency can provide. On the other hand, an agency can offer you a team of experts to work on your project, but they will charge a higher hourly rate. It’s important to weigh the pros and cons of each option before making a decision.

Location matters

Location is one of the main factors that can impact the cost of hiring an experienced mobile app developer. If you’re based in a city like San Francisco or New York, you can expect to pay more per hour compared to a city like Indianapolis or Austin. Developers in major cities have higher living costs, which is reflected in their hourly rates. In general, you can expect to pay between $100 to $250 per hour for an experienced mobile app developer in the United States.

Additional costs

Finally, it’s important to consider any additional costs associated with hiring an experienced mobile app developer. These costs can include project management, design, testing, and ongoing maintenance. While these costs can add up, they are critical to the success of your mobile app. It’s important to communicate with your developer or agency to determine what services are included in their rate and what additional costs you may incur.

Costs Associated with Design and UX/UI for mobile app development

Developing a mobile app is a complex undertaking, and one of the most critical elements of the process is the design and user experience (UX/UI) aspect. The success or failure of your app can heavily rely on how easy it is to use and navigate. Investing in proper design and UX/UI ensures a more positive user experience and can drive engagement and sales. Yet, it is important to understand the various costs associated with this aspect of mobile app development. From research and wireframing to prototyping and testing, there are several stages to consider and budget for. By acknowledging these costs upfront and working with a skilled team, you can develop a mobile app that is visually appealing, functional, and provides a seamless experience for your users.

Here at Split Reef, we pride ourselves on our ability to work with your budget. We understand the importance and impact that having a fully functional mobile app can make for you and your business. Working within your budget allows us to help you without you needing to worry about breaking the bank.

We bring flexibility into our pricing, and we help you pick and choose the specific services that work best for your project’s needs.

How Do I Start an Educational App?

When you look to start an educational app, a key first step is to decide on what you plan to offer. Knowing what you want to offer before meeting with a mobile app development company to get started will help guide the development process.

Consider what the purpose of your app is:

  • Are users going to be using it for review?
  • Are they going to be using it to track grades or study progress?
  • What kind of features do you need to support your learning app’s main purpose?

Questions like these will help flesh out your initial idea and lead you to determining other factors about the app like:

  • The look and feel you want
  • What platform the app will live on
  • Whether or not you want advanced or more simplified features

Once you have an idea of the kind of online learning app you want, it’s time to schedule a consultation with a mobile app development company. Working with a development company will ensure that the process runs smoothly and that your project stays on budget.

Connect with a Mobile App Development Company

If you are considering starting an educational mobile app, it is going to be important to work with an experienced custom mobile app development company. A mobile app development company will be able to take your initial ideas for your learning application and bring them to life — from your first consultation appointment all the way to final launch.

Mobile applications can be a key way to connect with your business or organization’s target audience, especially for educational apps that are aimed at providing users with an educational experience. Ensuring that users have a well-designed and functional mobile application is key to providing a seamless and positive user experience. And that is where our team can help.

Here at Split Reef, our team of technical experts is ready to get started on developing and creating the educational app you have been mulling over. With offices based in Columbus, Ohio, and Jacksonville, Florida, we work with clients both in Ohio and Florida and worldwide to create powerful, impactful mobile applications.

Split Reef has extensive experience in creating mobile apps both for iOS and Android. We nix the cookie cutter designs to deliver a fully customized application that meets all of your needs. We work with our modern app development technology stack to help you build out a powerful online learning app that provides a substantial user experience.

You can connect with us online or by calling us at 614-721-2854. Tell us more about you and your project, and we will get back to you ASAP with how we can help.

Not sure if anyone on the SR team would have additional insight here on what SR’s general range would be for an educational app.

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Split Reef is Climbing the Ranks of The App Development Industry

It’s no secret that the app development industry has changed the world. Every aspect of life has some kind of app or platform to make it easier or more convenient. But what’s often glossed over is how much the industry has changed over such a short period.

Developers that were around during the early days of smartphones would be shocked at what the technology is capable of in 2023. Agencies needed to innovate just to keep up with all the developments happening every year.

That atmosphere is what led to the current field being among the most talented and competitive group of professionals in the world. This is why it fills us with immense pride to know that we’re being counted as one of the best-performing agencies in such an industry.

The online B2B review and rating platform Clutch recently included Split Reef on the list of top app developers in Ohio. For those unfamiliar with the platform, they allow companies to publish reviews on other companies they’ve worked with in the past and even rate their performance.

This means only the agencies with the reviews and scores can get on the Clutch list. This fact means the world to us because it’s solid proof of the support from our clients and partners.

Our team does everything in our power to ensure they have the best experience possible when working with us. This achievement validates all that hard work as well as demonstrates the confidence our clients have in its quality.

Split Reef is a leading-edge digital development and digital marketing agency with offices located in Columbus, Ohio, and Jacksonville, Florida.

We are dedicated to strategically partnering with businesses to ascertain new heights via skilled web and mobile code competency and application experience, organic SEO, PPC/AdWords management, conversion rate optimization, and responsive web design tactics.

Our highly technical and experienced team is ready to help you discover channels for reaching end users to facilitate company growth while consistently achieving set milestones. We are to the point, upfront, and always present with logic in a non-condescending manner.

If you want to learn more about Split Reef, browse our services. Don’t hesitate to contact us for any questions or inquiries about our process, especially how we can apply them to your brand. We look forward to hearing from you soon.

Best Ways to Boost Website Performance in PHP

When it comes to scripting languages, PHP is an extremely popular language used by professionals to create fully dynamic websites and web pages. PHP combines syntax from other well-known scripting languages such as C, Java, and Perl and is commonly used to essentially extract the data from a database and present it on the Web page itself. Originally known as “Personal Home Page,” PHP first appeared in the summer of 1995.

In the 20+ years since the language appeared, PHP has become an extremely common language used by custom web development companies like Split Reef. So common in fact, that PHP is used by “77.4% of all websites whose server-side programming language” is known by W3Techs. It powers a range of websites, including Facebook, Microsoft, Wikipedia, and Pinterest.

But with the ever increasing need for faster and more efficient websites and applications, understanding how to address performance issues with PHP can be key for web developers and anyone whose website has been developed with PHP.

Below, we will take a closer look at some of the best PGP performance tips, including how to boost website performance in PHP, how to solve performance issues, and how to increase execution speed.

How to Solve Performance Issues in PHP

When we talk about PHP performance tips, there are a few different areas we can talk about – from code optimization to load balancing. Some common ways to help solve performance issues in PHP include:

  • Optimize your code by using the latest version of PHP and other libraries
  • Minify HTML, CSS, and JavaScript to reduce page size
  • Use caching techniques for frequently requested files
  • Enable Gzip compression to speed up loading times
  • Ensure that images are optimized for web use
  • Take advantage of content delivery networks to deliver static content faster

Optimize your code by using the latest version of PHP and other libraries

Perhaps one of the most important PHP performance tips we can offer is to upgrade to the latest PHP version. Since PHP’s release in 1995, there have been a total of 8 versions of the scripting language. The most recent, known as PHP 8, was released in November 2020 and included a number of different changes:

  • The addition of the match expression – an expression that is compact and can be assigned to a variable or returned from a function
  • Syntax changes and additions – PGP 8 allows for more concise or alternate syntaxes to be used in a number of different scenarios
  • Just-in time compilation – a compiler that provides robust performance improvements

Every new release of PHP has brought significant improvements, especially in execution speed. So ensuring that your PHP website or application is up to date with the latest version is crucial to having the most optimized speed and performance possible.

Older versions of PHP (and any kind of software really) typically do not receive regular support. So the most recent version is going to be supported and offers you the most functionality, features, and quick performance that your website needs.

Here at Split Reef, our team of technical experts is using the most recent version of PHP in our web development process. This allows us to create the most comprehensive and quick PHP website for our clients – some of which you can see in our portfolio.

Minify HTML, CSS, and JavaScript to reduce page size

Website speed is essential for a good user experience, and search engines consider it as a ranking factor. One of the ways to improve website speed is by minifying HTML, CSS, and JavaScript files. Minification is the process of removing unnecessary characters from the code without affecting its functionality. In this blog, we will explain how to minify HTML, CSS, and JavaScript files and reduce page size.

  1. Minifying HTML: HTML is the backbone of any website, and all other files depend on it. Minifying HTML involves removing white spaces, comments, and unnecessary attributes. Several online tools can help you minify HTML, or you can use a plugin or extension. However, be careful when minifying HTML, as some characters might affect the functionality.
  1. Minifying CSS: CSS files govern the website’s design and layout, and they are often the biggest contributors to the page size. Minifying CSS involves removing comments, white spaces, unused selectors, and optimizing shorthand properties. You can use online tools, plugins, or extensions to minify CSS. Besides minifying, consider reducing the number of HTTP requests by combining and compressing CSS files.
  1. Minifying JavaScript: JavaScript files are responsible for interactivity, animations, and functionality on the website. However, they are often the biggest contributor to the page size. Minifying JavaScript involves removing comments, white spaces, and unnecessary characters. There are several online tools, plugins, and extensions that can help you with JavaScript minification. Additionally, consider reducing the file size by using fewer scripts and libraries.

Use caching techniques for frequently requested files

Caching is going to be a good technique to keep in mind! Caching techniques will help to ensure that PHP websites and applications have faster loading times which in turn means better performance.

Frequently requested files can take up a lot of server resources if they are not cached properly. Cache provides a temporary storage location for those frequently requested files so that the server doesn’t have to search for them every time they are requested, reducing the time it takes to load a page. By utilizing caching techniques, you can improve the performance of your web application by reducing the amount of time it takes for users to access frequently requested files.

One of the most commonly used caching techniques is browser caching. Browsers store frequently requested files in their cache so they can be retrieved quickly without having to be downloaded again. The first time a user visits a web page, the browser stores frequently requested files such as images, style sheets, and JavaScript files. Subsequent visits to the same page will load quicker because the browser will retrieve these files from its cache instead of requesting them from the server.

Another effective caching technique is server-side caching. This involves storing frequently accessed data or responses in the server’s cache so that they can be quickly accessed by users. This is particularly useful for dynamic pages that generate content based on user input. By caching commonly accessed content or system responses, server-side caching can significantly improve the speed of your application.

Enable Gzip compression to speed up loading times

After minifying HTML, CSS, and JavaScript files, you can further reduce the page size by using Gzip compression. Gzip is a software application that compresses web pages, reduces the overall response time, and saves bandwidth. Most web servers support Gzip compression, and you can enable it by adding a few lines of code to your .htaccess file.

What is Gzip Compression?

Gzip compression is a method of compressing website files on the server-side before they are sent to the user’s browser. This compression reduces the size of the files, which means that they can be sent to the user’s browser more quickly. Because the files are smaller, they also take up less bandwidth, which can save website owners money on hosting costs.

How does Gzip Compression work?

Gzip compression works by compressing website files using a compression algorithm before they are sent to the user’s browser. When a user requests a webpage, the server sends the compressed files to the user’s browser, which then decompresses them. This compression and decompression process happens in the background and is transparent to the user.

How to Enable Gzip Compression

Enabling Gzip compression on your website is usually a straightforward process. If you’re using a content management system (CMS) like WordPress, there are plugins available that can help you enable Gzip compression with just a few clicks. If you’re using a custom-built website, you’ll need to speak to your web developer/hosting provider to enable Gzip compression.

The benefits of Enabling Gzip Compression

Enabling Gzip compression on your website has several benefits. First and foremost, it can significantly speed up website loading times. This, in turn, can help improve user experience and reduce bounce rates. Additionally, Gzip compression can help you save on bandwidth costs, which can be particularly useful for websites that receive a lot of traffic. Finally, enabling Gzip compression can also help improve your website’s search engine optimization (SEO), as website loading times are a factor in search engine rankings.

Ensure that images are optimized for web use

Images are an essential part of any website, as they can add visual interest and help to break up text. However, including too many unoptimized images on your web pages can negatively impact your site’s performance and user experience. When it comes to optimizing images for the web, there are a few best practices to keep in mind in order to ensure that your site is fast, efficient, and enjoyable for visitors.

  1. Choose the right file type- The first step in optimizing your images for web use is to choose the right file type. The most common image file types used on the web are JPEG, PNG, and GIF. JPEGs are great for photographs and complex images with many colors. PNGs are best for images with a transparent or semi-transparent background, as well as logos. GIFs are best for simple images with few colors, such as icons.
  2. Compress images- Compressing your images can reduce their file size, which in turn can speed up your site’s load time. There are many online tools and plugins available to help you compress your images without sacrificing image quality. Be careful not to compress your images too much, as this can result in a loss of detail and clarity.
  3. Resize images- Another important step in optimizing your images for the web is to resize them to their actual display size on your website. Uploading images that are larger than the area where they will be displayed can cause them to load slowly and negatively impact your site’s performance.
  4. Use descriptive filenames and alt tags- Using descriptive filenames and alt tags can help search engines understand what your images are about, which can improve your site’s visibility in search results. This also improves accessibility for those using screen readers or other assistive technologies.
  5. Consider using lazy loading- Lazy loading is a technique that delays loading of images until they are needed. This can improve your site’s performance by reducing the number of requests made to your server. There are many plugins available that can help you implement lazy loading on your site.

Take advantage of content delivery networks to deliver static content faster

A content delivery network (CDN) stores your website’s files on servers worldwide and delivers them to users from the closest server. Using a CDN not only reduces the page size but also improves website speed and performance. Some CDNs also offer minification and compression services, eliminating the need for manual minification.

How does it work?

When a user requests a file from your website, the CDN identifies the closest edge server and delivers the requested content from the edge server instead of your web server. Since the edge server is geographically closer to the user, the content retrieval time is significantly faster than requesting content from your web server alone.

Benefits of using a CDN:

  1. Improved Website speed: CDNs can significantly increase your website’s loading speed by reducing the time needed to deliver static content to users.
  2. Better User Experience: Faster loading speed results in a better user experience, which can lead to increased engagement and conversions.
  3. Load Balancing: CDNs can help distribute traffic evenly across multiple servers, reducing the risk of server overload and improving website stability.
  4. Higher Search Engine Rankings: Since website speed is one of the ranking factors of Google, using a CDN can result in better search engine rankings for your website.

When should you consider using a CDN?

CDNs are ideal for websites with a lot of static content like images, videos, and audio files. If your website serves a global audience, a CDN will be particularly important to improve the speed of your site for visitors in different geographical locations. Also, if you experience high traffic on your website, using a CDN can help to reduce server load and improve site performance during peak traffic times.

Minifying HTML, CSS, and JavaScript files can significantly reduce the page size and improve website speed. Besides minification, consider enabling Gzip compression, using a CDN, and reducing the number of HTTP requests. However, be careful when minifying the code, as it might affect functionality. Remember to test your website after minification to ensure that everything works as intended. Minification, along with other optimization techniques, can help you provide a better user experience and improve your website’s ranking in search engines.

Connect with Split Reef for Further PHP Assistance

If you are looking to upgrade your current website for any reason, be sure to contact the Split Reef team. As a custom PHP web development company, Split Reef is here to help our clients, like you, create and operate a reliable PHP framework and website. Our team is highly experienced and is ready to design a strong, custom PHP framework that is suited to your unique needs.

From the initial consultation to the website launch and beyond, our technical experts are here to provide you with strong design, reliable maintenance, and upgrades. We know the ins and outs of the various extensions and customization options out there and how to boost overall website performance in PHP. To stand out from the crowd and keep your PHP website up to date, the Split Reef team is here and waiting to help.

If you are ready to get started on your next project, please feel free to reach out to our team over the phone or online. With offices located in Columbus, Ohio, and Jacksonville, Florida, we are more than ready to take a look at your needs and get started from there!

Ranking Elements for Local SEO in 2023

Local search engine optimization (SEO) is always going to be relevant! Local SEO in 2023 is something that businesses can really optimize on and use to pull in new customers. In 2018, Google reported that “near me” searches had seen a 900%+ growth in mobile searches alone! This shows us that local SEO in 2023 is going to be just as important as it was in 2018, in mobile searches and across other devices.

When it comes to a local SEO checklist for 2023, that are some unique elements that we all want to keep in mind when it comes to SEO. Here at Split Reef, we have compiled this list of ranking elements for local SEO in 2023 to consider when you are looking to redo your SEO. SEO company in Jacksonville Florida

Ranking Elements for Local SEO in 2023

When it comes to local SEO in 2023, keep in mind that local SEO is all about optimizing local businesses that contain specific geographic qualifiers that can range from zip code, city, street, and other local specifics.

This local SEO checklist for 2023 pulls together some specific ranking elements for local SEO to help give you a better understanding of how to make the most of 2023 for your business. As search engines continue to evolve, so do the ranking elements for local SEO. In 2023, there are several factors that will play a crucial role in determining a business’s local search ranking.

Here are some of the ranking elements that businesses should focus on for local SEO in 2023:

Identify Target Keywords

On a list of ranking elements for local SEO in 2023, relevant keywords may seem a little on the nose. But the most basic part of local SEO for 2023 can often be overlooked.

Keywords are the foundation of SEO. You need to find target keywords that are relevant to your business and its services. To identify target keywords, gather as much information on the current keyword trends in your industry and consider your competitor’s keyword use. This can be done by conducting SEO keyword research or using keyword tools like Moz or Semrush. Once you have identified your target keywords, you can begin to use them in your website content, tags, titles, and descriptions.

When you read over the copy on any part of your website, from your about us page to your blog content, are you using or seeing keywords that are relevant to your local area? Incorporating relevant keywords is a simple way to ensure that your site is hitting on local rankings. Strategically using relevant keywords can assist in upping your local SEO in 2023!

Identify Ranking Intent

Ranking intent is the reason why a user searches for a keyword. When creating content, it’s important to align it with the user’s search intent. This can be done by understanding their search queries, identifying their challenges, and offering solutions. For instance, local buyers search for product pricing, reviews, and location. As such, your website should show relevant pricing information, location, and reviews.

Optimize Your Google My Business (GMB) Listing & Presence Across Other Business Platforms

Google My Business is crucial to local SEO. It’s a free tool that lists your business in Google Maps and local search results. Having a complete and accurate Google My Business profile boosts your local SEO ranking. Ensure that your business information such as name, phone number, and address is accurate. Additionally, have a complete description of your products and services and high-quality photos of your business.

Optimizing your Google My Business (GMB) listing will continue to be a critical factor in local search rankings in 2023. Ensure that your GMB profile is complete, accurate, and up-to-date with your business information, including your address, phone number, hours of operation, and website URL. Also, regularly post updates and photos to your GMB listing to keep it fresh and engaging.

Claim Local Business Listings

Claiming your local business listing on Google My Business is an extremely crucial step to your local SEO checklist for 2023. As a free tool, your Google business listing allows you to easily set up and manage your business information.

Google My Business is utilized by search engines for local SEO in 2023 in terms of location, contact information that you list, and proximity to the user who has performed a search.

By setting up and claiming your Google business listing, you can implement effective local SEO in 2023 to ensure that your business is being seen by potential customers in your area! Columbus SEO company.

Utilize Structured Data Markup for Local SEO

Structured data markup is a key component in local SEO because it informs search engines about the essential elements of a business that customers find useful. Some of the key local structured data markup elements include product pricing, ratings, and reviews. Structured data markup helps search engines to understand the context of your business, and this improves search visibility.

Create Location-Based Landing Pages

Location-based landing pages are crucial to local SEO. Location-based landing pages provide customers with relevant information about your products and services based on their proximity to your business’s physical location. It is important to make sure that the information on the location-based landing pages, such as your location and business hours, is consistent and accurate across all online platforms.

Prioritize Local Link Building & Citations

Local link building and citations are critical for local businesses because they help businesses to establish credibility, improve their search engine ranking, and attract customers to their websites. In fact, studies show that businesses that have more links and citations tend to rank higher in search engine results pages. In addition, local link building, which involves linking with other local businesses, is a great way to build relationships with other companies in the same industry. This can lead to referrals, partnerships, and other mutually beneficial opportunities.

Leverage Reviews & User-Generated Content (UGC)

Reviews and UGC are essential for several reasons. Firstly, they provide social proof. When customers see positive reviews from other people who have already used your product or service, they are more likely to trust your brand and consider making a purchase. Secondly, reviews and UGC can improve your local SEO. Search engines such as Google take into account the content and quality of user-generated reviews when determining search engine rankings. The more positive reviews you have, the higher you will appear in search results. Finally, reviews and UGC provide invaluable feedback that can help you improve your product or service.

Reviews and ratings will remain a vital factor in local search rankings in 2023. Encourage your customers to leave reviews on your GMB listing and other relevant review sites. Respond to all reviews, positive or negative, to show that you value customer feedback and engagement.

Location and Proximity

Location and proximity will continue to be significant factors in local search rankings in 2023. Ensure that your business’s physical location is accurate and consistent across all online directories and review sites. Also, consider targeting location-specific keywords in your content and meta tags.

Mobile Optimization

Mobile optimization will be crucial for local SEO in 2023, as more and more users rely on their mobile devices for local searches. Ensure that your website is mobile-friendly and optimized for local search queries. Also, consider using Google’s Accelerated Mobile Pages (AMP) to improve your website’s load time on mobile devices.

Social Media Presence

A strong social media presence can also help improve your local search rankings in 2023. Consider creating profiles on relevant social media platforms and regularly posting engaging content to keep your audience engaged and informed.

Voice Search SEO

When you use Google to search for something in your local area, how often do you find yourself using voice search? We can guess often! Local SEO in 2023 can be shifted towards the idea that your potential customers are making use of their mobile devices in a few ways.

Consider what kinds of questions or particular searches your customers might use. For example, are you a car dealership that specializes in used, antique vehicles?

Some queries that local customers might search could include:

  • Where is an antique car dealer in [city name]?
  • Used antique car dealer in [city name]
  • [City name] used car dealer for [specific antique vehicle]

These are just a few examples of the way that potential customers might word their voice searches. Taking these into account for your business and your ranking elements for local SEO in 2023 can make a difference.

On-Page Signals

Different on-page factors that can be worked into the makeup of your site can also greatly assist in your local SEO for 2023. In this local SEO checklist for 2023, here are a few different things to consider that can affect your website’s local SEO ranking.

  1. Ensure that the important details are on your site. Name, address, phone number, and other ways of contact are often used by Google to determine proximity details for local searches.
  2. Is your site mobile-friendly? With an easily accessible website, your site will rank higher in mobile searches that are tied to location.

Local SEO Checklist for 2023 Help

Now that we have taken a look at some of the important ranking elements for local SEO in 2023, consider working with Split Reef if you want to hit the ground running this year in relation to your local SEO checklist. As a professional SEO company, our experienced team is more than ready to get started on your SEO optimization.

In conclusion, local SEO will continue to evolve in 2023, but by focusing on these ranking elements, businesses can improve their local search visibility and attract more local customers. Remember to stay up-to-date with the latest SEO trends and best practices, and consistently work to optimize your online presence for local search queries.

Blazor vs Angular: Which to Choose in 2023?

JavaScript is the most popular programming language, with more than 67% of developers using it according to a Stack Overflow Report from 2019. Because of its dominance, JavaScript frameworks and libraries continue to pop up, with Angular, React, and Vue being some of those most preferred by experienced developers.

The world of web development is rapidly changing, though. This means that high-end web app development might not necessarily need to depend on JavaScript anymore.

For people who have considered running .Net in the browser without plugins or add ons, Blazor is making that possible.

Today, two of the most popular client-side frameworks are Blazor and Angular. While both frameworks have their pros and cons, the question is, which one should you choose in 2023?

Are you stuck trying to choose between Blazor vs. Angular? Let’s take a look at how they compare to help you make an informed decision.

When it comes to choosing between Blazor and Angular, there are a few factors to consider. Here are some key differences between the two:

  • Language: Blazor uses C# while Angular uses TypeScript.
  • Server vs Client-side: Blazor can be used for both server-side and client-side development, while Angular is primarily used for client-side development.
  • Performance: Blazor offers faster performance due to its server-side rendering capabilities, while Angular’s client-side rendering can sometimes lead to slower performance.
  • Learning curve: If you’re already familiar with C# and .NET, then Blazor may be easier to learn. However, if you’re comfortable with JavaScript, then Angular may be a better fit.

Ultimately, the choice between Blazor and Angular will depend on your specific project needs and personal preferences. Consider factors like language familiarity, performance requirements, and project scope before making a decision.

What Is Blazor?

Blazor is an open-source web framework that allows developers to create web apps using HTML and C#. This free framework is being developed by Microsoft.

It’s a client-side framework that uses WebAssembly to run the C# code on the client-side. This means that with Blazor, you can write the code once and run it on both server-side and client-side, which is a great advantage over Angular. Blazor also has a clean architecture that allows developers to write code without having to worry about HTML or CSS, making it easier and faster to develop applications. However, Blazor still has some limitations, such as the lack of support for third-party libraries and the need for .NET runtime.

So far, five different editions of this web framework have been announced. These are:

  • Blazor Server
  • Blazor WebAssembly
  • Blazor PWA
  • Blazor Hybrid
  • Blazor Native

The name Blazor is is a combination of the words “Browser” and “Razor.” Razor is the .NET HTML view generating engine, and this portmanteau implies that Blazor can execute Razor views on the client rather than having to execute them on the server to the present HTML to the browser.

What Is Angular?

Angular, on the other hand, is a more traditional client-side framework that’s been around for a while. It’s developed by Google and has a huge community of developers. Angular uses TypeScript, which is a superset of JavaScript, and has a strong focus on dependency injection and testability. Angular has a steep learning curve, but once you’ve mastered it, it becomes very powerful. It also has a wide range of third-party libraries and tools that make it easier to develop applications. However, Angular applications can become complex and difficult to maintain, especially for large-scale applications.

Angular is a development platform that is built on TypeScript. Some of the elements that Angular includes as a platform are:

  • A framework for building scalable web applications that is component-based
  • A suite of developer tools that allow developers to create, test, and update code
  • A collection of libraries that cover a huge variety of different features, including forms management, routing, client-server communication, and more

This platform can scale from single-developer projects to enterprise-level applications. Designed with the hopes of making updating a breeze, it’s easy to take advantage of the latest developments.

Blazor Vs. Angular: Which to Choose?

If you’re faced with the decision between Blazor C# and Angular, which should you choose?

Both of these are open-source web frameworks. While they have some similarities, the primary difference is that Blazor leverages C# to develop for the web while Angular is based on JavaScript. Let’s take a look at some of the other notable differences that could inform your decision.

Blazor is a new framework for building web applications with C#. It uses Razor templates, HTML and CSS to create dynamic client-side applications that run in the browser.
Blazor uses WebAssembly, which allows you to run C# code on the client side without any plugins or additional downloads.
Angular is one of the most popular JavaScript frameworks for building single-page applications (SPAs).


When it comes to language, Blazor uses C# while Angular uses TypeScript. If you’re familiar with C# and want to learn a new framework that’s built on top of it, then Blazor is an excellent choice. However, if you’re more comfortable with JavaScript and want to use Angular in its native form (without transpiling), then Angular could be better for your needs.

Server vs Client-side

  • Blazor can be used for both server-side and client-side development
  • Angular is primarily used for client-side development

Learning Curve

When comparing Blazor vs. Angular, it’s safe to say that there is a bigger learning curve for learning Angular. This is particularly true for C#/.NET developers. On the other hand, Blazor is pretty easy for Visual Studio and C# developers to adjust to. If you are already familiar with C# and .NET, then Blazor may be a better fit for you. However, if JavaScript is your primary language, then Angular might be a better option.


Angular is a very mature framework, meaning that it’s more tuned for performance. There are potential performance issues for Blazor, particularly Blazor WebAssembly.

Performance is one of the biggest factors to consider when choosing a framework. As you probably know, Blazor offers faster performance than Angular because it renders on the server side. This means that your users will see content much faster and don’t need to wait for JavaScript files to download in order for them to see anything on their screens.

However, if you’re building an application that requires real-time data updates (like chat applications), then client-side rendering may be better suited for your needs since it allows you to update content instantly without having to wait until all scripts have been loaded.

Production Ready

Angular has been battle-tested for years, meaning that it’s production-ready. Angular wins out on this one when comparing Blazor C# vs. Angular, as Blazor is much newer and might bump into performance issues down the road.

Other Differences

Some other relevant differences between Blazor vs. Angular include:

  • Angular offers PWA support, while only the Blazor WebAssembly has this support
  • Blazor requires an active connection per client, while Angular doesn’t
  • Blazor stores the component state server-side for each client, while Angular doesn’t
  • Blazor is optimized for SEO/Crawlers, while Angular has server-side rendering
  • The code style of Blazor is easier to get started while Angular’s is very verbose

Project Needs

Before you jump into a new framework, consider the following:

  • Language familiarity. If you’re already comfortable with C# and Razor syntax, Blazor may be a good choice for you.
  • Performance requirements. If your application requires high-performance web apps that can handle large amounts of traffic and data without slowing down, Angular might be better suited for this type of project than Blazor.
  • Project scope and goals. Finally, think about what kind of features are needed for your project–and whether those features align with either framework’s capabilities (or lack thereof).

There are some key considerations you should ponder if choosing between Blazor and Angular. With pros and cons to each, Blazor will likely come with more bumps in the road though it also offers an easier on-ramp to modern web apps.

Both Blazor and Angular are great frameworks, but each has its own unique strengths and weaknesses. If you’re looking for a new JavaScript framework to use on your next project, consider what your needs are and choose the one that best fits those requirements.


Choosing a client-side framework is a critical decision that can affect the development process and the performance of your applications. In 2023, Blazor and Angular will still be relevant frameworks, and the choice will depend on your needs. If you’re looking for a framework that allows you to write code once and run it on both client-side and server-side, then Blazor is the way to go. If you want a powerful, feature-rich, and widely used framework, then Angular is the better choice. Ultimately, it’s up to you to decide, so take your time and evaluate your options carefully.

Are You Looking For an Angular Web Development Company?

When comparing Blazor C# vs. Angular, you quickly find that there are advantages and drawbacks to both. With Angular being time-tested and more mature, there is more predictability with this framework. On the other hand, Blazor is more accessible for developers coming from C# and offers other compelling features.

Are you looking for an AngularJS web development company? If so, contact Split Reef today to get a quote!

Why Are Google And Yelp Reviews Important for A Business?

When it comes to your business, reviews across Google and Yelp can be important. When it comes to the importance of Google reviews in 2023 and the importance of Yelp reviews in 2023, there are plenty of elements to keep in mind when you consider what reviews on either platform are used for. We have pulled together some of the most important things you need to keep in mind when considering the importance of Google reviews in 2022 and the importance of Yelp reviews in 2023.

Most Important Places to Get Reviews: Yelp, Google, Or Facebook

When it comes to customers, more and more people are relying on research done online before they decide to make a purchase or visit a business. Having a standout website is always a key factor, but it is usually not the only thing that customers are taking into consideration anymore either. Reviews are important to customers because they can learn about the experiences that others have had in regard to your business. When you consider where to direct your customers to leave reviews, some of the most important places to get reviews are Yelp, Google, or Facebook.

Each site tends to have an impact on different customers. When it comes to Facebook, the customers reading these reviews are what you might call social customers. The fans of your Facebook page will likely share their experiences on the page for others to see, including their friends.

Claiming your Business Page can be an important part of your Facebook presence. You can encourage customers to leave reviews on one of the most active social media platforms to get started.

When it comes to some of the most important places to get reviews, Yelp, Google, or Facebook all serve unique purposes for your business and have importance together and individually.

Online customer reviews have become an essential part of the modern consumer decision-making process. According to a survey by BrightLocal, 97% of consumers read online reviews for local businesses in 2020, and 87% of them trust those reviews as much as personal recommendations. This shows how crucial it is for businesses to have positive reviews on the most popular review platforms, such as Google and Yelp.

Here are a few reasons why Google and Yelp reviews are crucial for business success:

1. Social Proof

One of the primary reasons why online reviews are essential for businesses is social proof. In simple terms, social proof is a psychological phenomenon that occurs when people rely on the actions and feedback of others to determine what is right or wrong. When potential customers see that a business has numerous positive reviews on Google or Yelp, they are more likely to trust that business and choose it over competitors.

2. Increased Visibility

Google and Yelp are two of the most popular review platforms, and they have a massive user base. When a business has numerous positive reviews on these platforms, it can increase its visibility and attract more customers. Google also considers the number and quality of reviews when ranking businesses in local search results. Therefore, having positive reviews on Google can improve a business’s local SEO and help it appear higher in search results.

3. Customer Feedback

Online reviews also provide businesses with valuable customer feedback. By reading reviews, businesses can gain insight into what customers like and dislike about their products or services. They can use this information to improve their offerings and enhance the customer experience. Responding to reviews is also an opportunity for businesses to engage with their customers and show that they value their feedback.

4. Competitive Advantage

Having positive reviews on Google and Yelp can give businesses a competitive advantage. When potential customers compare businesses, they are more likely to choose the one with better reviews. This is especially true for businesses in highly competitive industries where customers have numerous options to choose from.

5. Cost-Effective Marketing

Online reviews are a cost-effective marketing tool for businesses. Unlike traditional advertising, businesses do not have to pay to get positive reviews. All they need to do is provide excellent products or services and encourage their customers to leave reviews. Positive reviews can also generate word-of-mouth marketing, which is one of the most effective forms of marketing.

Importance of Google Reviews in 2023

While the way that Google reviews are displayed might change occasionally, the importance of Google reviews in 2023 can not be understated. Reviews can appear across a variety of Google products including Google Maps, Google Search, and Google AdWords. This means that customer reviews for your business can be seen in a wide variety of places!

Not only that, but Google puts a massive emphasis on local results. The importance of Google reviews in 2023 for businesses that want to put a higher focus on local customers is something to keep in mind when you are looking to encourage Google reviews!

Google reviews are also quite imperative to local search engine optimization (SEO) as well. Google will use reviews in a variety of ways from seeing which reviews have keywords to which ones mention the city in your business is located. These can serve as ranking factors in reviews and are a part of the importance of Google reviews in 2023.

Importance of Yelp Reviews in 2023

What is Yelp?

Yelp is a local business listing website where you can list your local business and get verified reviews and ratings.

If you are a customer of any local business, you can also write a review on Yelp. Yelp will review your rating and publish that.

When talking about the importance of Yelp reviews in 2023, keep in mind that Yelp is a fantastic way for people to find local businesses. With an average monthly of 28 million unique users on the mobile app alone, Yelp provides customers with a commonplace to both leave reviews and read them as well.

The importance of Yelp reviews in 2023 can come down to a business looking to build consumer trust, much in the way that reviews on any platform can do. With Yelp, reviews can very much help a business, no matter the industry, to build trust with the local community and customers.

One way that you can utilize the importance of Yelp reviews in 2023 is to claim your business page and respond to reviews!

When it comes to the importance of Yelp reviews in 2023 and the importance of Google reviews in 2023, it is key to keep in mind that reviews allow new customers to get a better understanding of your business. Customers do research and want to know more about the business where they might be spending money.

If you would like to learn more about the importance of customer reviews in relation to your business, contact our Columbus digital marketing agency Split Reef via email to get started!

What are the Trends for Web Design in 2023

Web design trends in 2023 are important to understand when developing a website. Many of these trends are building off trends that we have already seen, while some of them are a more recent development. In any case, these are the trends that will become prominent and remain prominent in the new year.

What are the Latest Trends in Website Design and Development?

There are always trends that influence what websites will have the best organic search results and that will help businesses get high rates of conversion and repeat customers. Understanding these trends is an important part of optimizing web design, and Split Reef always looks out for trends that can help us keep our customers’ websites up to date and having the greatest impact.

Website Speed

40% of people will abandon a website if it takes longer than three seconds to load. Thus, ensuring that your website load time is two seconds or less is an important part of ensuring your website has the greatest impact. The bottom line is that you need to have a speedy website if you want people to be interested in what you have to offer. No one wants to wait for pages to load; this isn’t just because of impatience, either. If someone has to wait for a website to load, they will doubt the legitimacy of your brand and have less trust in what you have to offer. A speedy website makes you look more professional, and that makes you seem more competent as a business.

Content Loads While User Scrolls

One trend that can make loading times faster is having content load as the user scrolls. Many users don’t get to the bottom of a webpage, so by having the page load as they scroll, web developers can make the content they will see load faster, and they might be more willing to keep on scrolling!

Interactive Elements

Having an interactive website continues to be a useful tool for websites. When people get to actively engage with businesses, they can learn more without getting bored. Quizzes and free assessments, surveys, and contests are all ideas of how to make a website more interactive.

AI and Chatbots

Using artificial intelligence to connect with customers will continue to become more popular as the capabilities of chatbots improves and more applications are created. Chatbots can offer helpful support to customers with questions or concerns. While there is always a role for human interaction in business, AI can transform how transactions are made and businesses connect to their customers.

Thumb Scrolling Oriented Websites

Responsive websites have been important for a while, but websites shouldn’t just function on well on phones, they should be highly useable for people scrolling with their thumbs. Most people scroll their phones with their thumbs, so making sure the thumb can reach key navigation features can make the user experience of a website better.


Virtual reality is an exciting tool that people can use when shopping or looking for services. Think about it when you’re shopping for a piece of furniture. Wouldn’t it be helpful to see how that furniture would look in your home before buying it? VR tools can help people feel more confident in making purchases and feel more connected to products.

Micro Animations

Micro animations can give users a better understanding of products and give them a more complete view of what they are looking for. For example, a clothing store can use micro animations to show how clothes would fit on a real person as they are moving.

Dynamic Content

Having content that is personalized to users can lead to people coming back to your website. eCommerce websites most benefit from this type of content because it can lead users to products that they have liked or otherwise interacted with. By highlighting content based on a user’s history, you can gain a higher conversion rate and make the content fit better with your customers.

Accessible Websites

Too often, people with disabilities are not included in web design. Creating websites that are accessible to all kinds of people should not just be a trend, but it should be a gold standard going forward in web design. Companies can reach wider audiences when they strive to make their websites accessible. Even just a few simple steps can make your website more accessible. For example, color contrast, functional alt tags, and focus indicators can all make a website more accessible with relative ease.

Up to Date Websites Win

Using these web designs can make your website so much better for users. Websites that were up to date even just a few years ago can quickly become outdated when these new features aren’t considered. Maintaining an SEO-friendly and user-friendly website is a great way to boost your sales and improve your brand identity.