Infographic: Top Digital Marketing Trends to Watch Through 2021

With the increase of internet access and remote work, it is crucial to know the latest digital marketing trends. Staying on top of trends will provide insight into understanding your audience. Digital marketing is constantly evolving, having a strong consistent strategy will increase the value and relevancy of your business.

Take a look at the latest digital marketing trends in the following Infographic:

Infographic Top Digital Marketing Trends to Watch Through 2021

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AI-Driven Content Creation

Creating content in conjunction with Google’s algorithm is important when it comes to search engine ranking. AI can help deliver quality content that attracts and engages consumers.

Embrace Social Media

Developing an online presence through social platforms increases brand awareness and generates new leads. Social media analytics gives key insights on how to increase visibility and attract visitors to your website.

Increase voice and visual search

More searches are being done through voice-activated tools such as Alexa and visual searches through Google Lens. Redesigning websites to support these methods will improve SEO.

Email Marketing

A cost-effective strategy to connect directly with target markets, to increase engagement and conversion rates. With automation tools, content can be personalized to strengthen customer experiences and brand loyalty.

Chatbots

Dialogue powered by AI to help automate customer communications. Context is understood through data capturing and analysis to gain insight on how to make user-focused decisions.

No-Click Searches

Zero click searches have been dominating the market due to end results appearing on the search engine results page (SERP). Creating content-based on keywords displayed in the SERP is key to optimizing SEO strategy.

Local SEO

Since Google’s shift to mobile-first indexing, Local SEO is more important than ever. A majority of search engines are being used to find local information due to the rise of mobile searches. Optimizing your website for location-related searches will help improve your visibility to local users.

What Does SEO Stand for in Web Design and Development?

Did you know that as much as half of all website traffic comes from search engines? On top of that, the first result that shows up on a Google search gets more than one-third of the keyword traffic, and 91.5% of the traffic goes to sites on the first page of results.

What this means is that if you want more traffic to your website, you need to get yourself on those search engine results pages.

While that might seem like an impossible feat, it’s actually entirely possible with SEO-friendly web design.

What does SEO stand for in web design and development, you ask? Let’s take a look at everything you need to know.

What Does SEO Stand For in Web Design and Development?

SEO stands for “search engine optimization.” In the most basic sense, SEO is the process of enhancing and improving your website so that it has increased visibility in search engine results pages. When people search for terms that are relevant to your business, you want to make sure that your product or service shows up at the top of the page.

The more visibility your web pages have in search engine results, the better chance you have of increasing traffic to your site and attracting more leads and customers.

SEO can be applied to your website, content, and off-site optimization (through link building). However, having an SEO-optimized website is essential for SEO in these other realms to work effectively.

How Can SEO Friendly Web Design Help Your Business?

When you hire an SEO-friendly web design company to make your website, they’re enhancing your on-site SEO to ensure that you’re high ranking in the results of relevant search terms.

When you have an effective on-site SEO strategy, it helps search engines analyze both your website and your content so that it can connect searchers to your site in response to appropriate queries.

On-site SEO isn’t a set-it-and-forget-it type thing. This is because Google is constantly updating its algorithms to help better serve the needs of its users. What this means is that as the Google algorithm evolves over time, so should your on-site SEO.

As mentioned previously, search engines are a major driver of internet traffic in this day and age. Positioning yourself on the first page of Google or Bing results can radically change how much action your site is getting, which means that you’ll end up with more leads and more customers.

Back in the day, you might be able to simply make a website and assume people will find you. That simply doesn’t cut it anymore. In order to stay competitive in the battle for top spots on search engines, you have to have an on-site SEO strategy that evolves over time.

Are You Looking For an SEO Friendly Web Design Company?

When you hire a web design company to build your website, it’s essential that you find a team that integrates on-site SEO into the package. Having a sleek and sharp-looking website is great, but it’s not worth much if you don’t have any traffic.

At Split Reef, we can customize our services to meet your needs. No matter what your budget is or what industry you are in, we can make sure that your brand has a strong position in the digital world.

If it’s time for you to enlist the help of an SEO-friendly web design company, contact us today!

Website Speed Optimization Tactics For Drupal

When your website has a slow load time, it can frustrate your customers and influence them to bounce off your site entirely. An essential aspect of user experience involves website speed, meaning that Drupal speed optimization can greatly improve your SEO among other things.

With the release of Drupal 8 and 9, many of the commonly occurring speed issues that were associated with Drupal 7 are a thing of the past. This includes features like the built-in Dynamic Page Cache that can improve your Drupal site performance.

However, that doesn’t mean that you shouldn’t still work to improve your website speed and performance.

Let’s take a look at how you can get the best performance possible out of your Drupal site.

Caching

One of the most impactful ways that you can reduce load time is through caching. Caching is enabled by default with Drupal 8, but your specific site might be improved by alternative or additional caching. This might include page caching, BigPipe, or Redis.

Media Optimization

Your website is greatly improved by having well-curated images and other media, but these media forms are also responsible for the biggest data transfer when your site is loading. Your Drupal site performance can likely be improved by using a website performance audit to see if you need to refine the way images are delivered on your site.

Codebase and Modules

You’ll want to stay up to date with your Drupal core and contributed modules. They are constantly being updated for performance, bug, and security purposes. An important part of Drupal speed optimization is staying current with these updates.

It’s also a good idea to look into the number of modules you have enabled on your site. If you have unused modules, uninstalling them can improve your loading times.

You will also want to check your site for broken links and images to make sure that 404 pages are minimized. There are several popular tools that can help you find broken files, links, and images on your site.

Content Delivery Networks (CDN)

There are a number of different Content Delivery Networks that can be used to help your Drupal site performance. These networks accomplish this by delivering content to your audience from a location that is geographically nearer to them.

These networks can also help during high traffic periods to maintain consistent site performance because of their distributed nature.

External Resources

External resources are any asset that is loaded from an externally hosted service or site. This typically refers to small amounts of code that are used for analytics, advertising, tracking, and more.

While these resources can be invaluable, they do introduce an extra request that the browser makes when loading the site. This can lead to an increase in page load time and latency.

For this reason, it’s a good idea to minimize how much your site relies on external resources.

Thinking About Hiring a Drupal Speed Optimization Service?

As you can see, Drupal speed optimization can help your business grow and succeed. However, for many business owners, digging into the more technical side of their site isn’t something that they’re psyched about doing. When you hire a Drupal speed optimization service, it means that you can have optimal Drupal site performance while still being able to focus on what you do best: running your business.

At Split Reef, our website speed optimization services incorporate these tactics and more to ensure that your customers have the most efficient and pleasant experience on your site. You can learn more about how Split Reef can boost your site’s performance here.

What is the Difference in Testing Approaches Between WEB APP and Mobile APPs?

Why is it necessary to compare the difference between mobile and web app testing?

Basically, the rapid evolution of mobile phones and increasing reliance on them for connection to the web has completely and radically changed the digital landscape. If you’re not convinced, take a moment to ponder the fact that there are 3.8 billion smartphone users in the world currently. That’s almost precisely half of the world population.

Businesses started to develop mobile applications in order to leverage the widespread use of smartphones. This allows companies to make their services way more accessible for their silence and customers.

However, the increasing numbers of mobile devices with different configurations require that these apps be tested for performance across different devices. For this reason, mobile app testing has become a vital part of the overall testing strategy of successful businesses.

What Is a Web Application?

These are software applications that are accessed using a web browser and reside on web servers. There are a variety of popular technologies used to develop web applications, such as JavaScript, HTML, and CSS. Web applications can be accessed through different browsers like Safari, Chrome, and Firefox.

When considering building a website, it’s a good idea to check into the difference between responsive vs progressive web apps.

What Is a Mobile Application?

Mobile apps are designed specifically to operate on mobile devices. There are three different types of mobile apps, which are mobile web applications, native applications, and hybrid applications.

Mobile web apps are pretty much standard web apps that can be accessed through browsers on mobile devices. Native applications are apps that are platform-specific and can be installed from app stores (like App Store or Google Play Store.) Hybrid applications, as the name suggests, combine elements of web apps and native apps.

The Difference Between Mobile and Web App Testing

As you can see, web apps and mobile apps are built differently and therefore require different testing. Mobile users interact with apps differently, for instance using pinch to zoom and scrolling on touch screens.

Certain tests, however, are common for both in spite of the difference between mobile and web app testing. Some of these common tests include:

  • Functional tests
  • Performance tests
  • Usability tests
  • Compatibility tests
  • Localization tests

Now let’s explore the difference between mobile and web app testing. Basically, the goal of web app testing is to ensure that websites offer bug-free and highly functional experiences across both devices and browsers. Mobile app testing, on the other hand, focuses on identifying any potential bugs or compatibility issues for hybrid or native mobile apps across both iOS and Android devices.

Are You Looking For a Web and Mobile App Development Company?

At Split Reef, we understand the difference between mobile and web app testing so you don’t have to. No matter what you’re trying to accomplish with your business, we’re here to help you make it a reality in the form of both web apps and mobile apps.

If you’re looking to have a custom web application or mobile app built, contact us for a quote today!

Blazor vs Angular: Which to Choose?

JavaScript is the most popular programming language, with more than 67% of developers using it according to a Stack Overflow Report from 2019. Because of its dominance, JavaScript frameworks and libraries continue to pop up, with Angular, React, and Vue being some of those most preferred by experienced developers.

The world of web development is rapidly changing, though. This means that high-end web app development might not necessarily need to depend on JavaScript anymore.

For people who have considered running .Net in the browser without plugins or add ons, Blazor is making that possible.

Are you stuck trying to choose between Blazor vs. Angular? Let’s take a look at how they compare to help you make an informed decision.

What Is Blazor?

Blazor is an open-source web framework that allows developers to create web apps using HTML and C#. This free framework is being developed by Microsoft.

So far, five different editions of this web framework have been announced. These are:

  • Blazor Server
  • Blazor WebAssembly
  • Blazor PWA
  • Blazor Hybrid
  • Blazor Native

The name Blazor is is a combination of the words “Browser” and “Razor.” Razor is the .NET HTML view generating engine, and this portmanteau implies that Blazor can execute Razor views on the client rather than having to execute them on the server to the present HTML to the browser.

What Is Angular?

Angular is a development platform that is built on TypeScript. Some of the elements that Angular includes as a platform are:

  • A framework for building scalable web applications that is component-based
  • A suite of developer tools that allow developers to create, test, and update code
  • A collection of libraries that cover a huge variety of different features, including forms management, routing, client-server communication, and more

This platform can scale from single-developer projects to enterprise-level applications. Designed with the hopes of making updating a breeze, it’s easy to take advantage of the latest developments.

Blazor Vs. Angular: Which to Choose?

If you’re faced with the decision between Blazor C# and Angular, which should you choose?

Both of these are open-source web frameworks. While they have some similarities, the primary difference is that Blazor leverages C# to develop for the web while Angular is based on JavaScript. Let’s take a look at some of the other notable differences that could inform your decision.

Learning Curve

When comparing Blazor vs. Angular, it’s safe to say that there is a bigger learning curve for learning Angular. This is particularly true for C#/.NET developers. On the other hand, Blazor is pretty easy for Visual Studio and C# developers to adjust to.

Performance

Angular is a very mature framework, meaning that it’s more tuned for performance. There are potential performance issues for Blazor, particularly Blazor WebAssembly.

Production Ready

Angular has been battle-tested for years, meaning that it’s production-ready. Angular wins out on this one when comparing Blazor C# vs. Angular, as Blazor is much newer and might bump into performance issues down the road.

Other Differences

Some other relevant differences between Blazor vs. Angular include:

  • Angular offers PWA support, while only the Blazor WebAssembly has this support
  • Blazor requires an active connection per client, while Angular doesn’t
  • Blazor stores the component state server-side for each client, while Angular doesn’t
  • Blazor is optimized for SEO/Crawlers, while Angular has server-side rendering
  • The code style of Blazor is easier to get started while Angular’s is very verbose

There are some key considerations you should ponder if choosing between Blazor and Angular. With pros and cons to each, Blazor will likely come with more bumps in the road though it also offers an easier on-ramp to modern web apps.

Are You Looking For an Angular Web Development Company?

When comparing Blazor C# vs. Angular, you quickly find that there are advantages and drawbacks to both. With Angular being time-tested and more mature, there is more predictability with this framework. On the other hand, Blazor is more accessible for developers coming from C# and offers other compelling features.

Are you looking for an AngularJS web development company? If so, contact Split Reef today to get a quote!

Clutch Recognizes Split Reef as a 2021 Top SEO Company in Ohio

SEO is all about understanding what your customers are looking for, along with the keywords they are using to find those things. Developing the perfect SEO strategy for your business will not only increase your online visibility and rankings but will also help you connect with your target audience so you can effectively offer them the solutions they need for their businesses.

Here at Split Reef, we do just that for you. We are a full-service digital marketing agency focused on helping our clients dominate their industries with their online presence. We use the latest and most innovative tactics to help you and your business rise to the forefront of your target market’s attention.

We will handle everything SEO-related, so you can focus more on your core business processes. Over the years, we have led marketing efforts for our clients using Organic SEO, PPC, Adword marketing, and Conversion Rate Optimization, ensuring that they stay up to date with the new developments in the industry. Whatever it is your business needs, whatever you are envisioning for your company, we are here to fulfill.

Most importantly, we go above and beyond for our clients, no matter where they are and what they need. In our continuous effort to do just that, we are very excited to announce that Clutch has recently named us as a leading SEO company in Ohio for 2021!

If you are not aware of what Clutch is, they are a valuable resource for businesses looking to connect with service providers across industries and locations. Clutch curates their lists of top agencies every year, allowing companies to highlight their credibility, ability to deliver, and industry expertise.

Our team here at Split Reef would like to thank our clients for trusting us in taking their brands to the next level. Without your support, we would not have come across this opportunity to celebrate our talent and hard work throughout these years. We want to especially thank those who took the initiative to leave their honest reviews on our Clutch profile. Your feedback is valuable to us, for they serve as a guide for us to serve you better.

Are you ready to turn your web visitors into loyal customers? Leave us a message and let’s work on the perfect strategy for your business.

Difference Between Responsive & Progressive Web App

According to a study from 2019, it is estimated that nearly 75% of the world will be using only their smartphones to access the internet by the year 2025. In the U.S., 85% of Americans own a smartphone, and more than half own a tablet.

What this means is that your company’s website needs to work effortlessly and seamlessly across a wide variety of devices, not just on desktops and laptops.

This leaves you with two main options: progressive and responsive web apps.

What is the difference between progressive and responsive web apps? Let’s take a look so you can make an informed decision about the best type of web app for your business. Read also: How to build a progressive web app

Responsive Vs Progressive Web App

Technologies are evolving quickly and drastically to ensure that users can have the best possible experience on websites. When you compare responsive vs progressive web apps, you’ll find that they both have their advantages and their drawbacks.

Speed

Both progressive and responsive web apps offer great speed, but progressive web apps tend to be a bit faster. Since they are also compatible with older browsers, PWAs can load faster no matter what device is being used.

SEO and SEM

These days, it isn’t enough to simply have a website. It has to be optimized so your target audience can find your website in the crowded world of the internet.

You can utilize SEO and SEM with both of these types of web apps in a way that helps increase your visibility online.

Offline Capabilities

One of the major benefits of PWAs is that they can store a large amount of data, allowing them to work offline and reduce buffering time. Responsive web apps, on the other hand, need an internet connection to work.

Accessibility

Another advantage that PWAs have over responsive web apps is that they can be saved on a device’s homepage easily. This means that users can access the site without having to open a browser and search for it.

Cost Efficiency

There are also differences in the cost efficiency between these two types of web apps.

Responsive web apps are a more affordable option, and likely suitable for many small businesses. Because they only require one code to work on a variety of devices, responsive web apps are less expensive than PWAs.

PWAs, on the other hand, are developed using multiple coding languages to suit the sizes of different screens. This means that you’re hiring a developer to do a great deal more work, which will end up costing more.

For many companies, the ROI of having a PWA is totally worth it. For smaller brands, though, the best cost efficiency might be found in responsive web apps.

User Experience

Having a seamless and positive user experience is essential to the success of your business. PWAs definitely have a bit of a leg up here, as they can deliver a native-like experience no matter the platform being used. These web apps can look exceptionally developed and rich, offering a sleek and enjoyable experience for your users.

Responsive apps can also offer a great user experience, but they don’t have the same ability to adapt to different devices or unique screen sizes.

Are You Looking For a Custom Progressive Web App Development Company?

You need your site to help make you as visible as possible to your target market while also offering them a flawless experience. While both responsive and progressive web apps can be very suitable for use across devices, there are certainly many additional benefits to PWAs.

Are you looking for a custom web app development company? Contact us today for a quote!

How SEO for Law Firms Differs from The Rest

Did you know that 77% of law firms in the US have websites? While having a website is the first step to establishing a presence on the web, it’s hardly the last.

When it comes to outranking your competition and creating a steady flow of new clients, SEO is one of the most effective tools in your arsenal.

However, hiring a general SEO services is probably not suitable for law firms. There are unique concerns when it comes to creating high-quality, optimized content to help attract local leads, and a law firm internet marketing service will be able to produce results that a jack-of-all-trades SEO service won’t.

Let’s take a look at how SEO for law firms differs from the rest.

What Is SEO?

SEO is a digital marketing practice that stands for “search engine optimization.” Through this practice, brand exposure and website traffic can be increased.

Search engine optimization is just as much about people as it is about search engines. In order to master SEO, one must understand what people are searching for and why.

SEO is one of the main tools at your disposal to help your target audience find you and your services.

Why Is SEO Important?

There are a number of digital marketing tools you can use to boost your business, such as social media and paid advertising. However, most online traffic is driven by search engines.

It is also one of the only channels in digital marketing that can continue to pay dividends as time goes on. Over time, your quality content can create a snowball effect when it comes to your website traffic.

Why Do You Need a Law Firm SEO Service?

The main focus of any law firm is to serve their clients. When you hire professionals that specialize in SEO for law firms, they can ensure that you have a regular flow of clients that will help you maintain and grow your business over time.

How SEO Law Firms Differ From the Rest

Attorneys face unique challenges when it comes to attracting local clients. While for many sectors, having an effective general SEO strategy is sufficient. However, when it comes to law firms, it is especially important to have a strong local SEO approach.

There are vast benefits to hiring a law firm SEO service. These include:

  • Outranking your local competition
  • Using high-quality, localized content to generate new traffic
  • Driving more phone calls through local listings or Google My Business
  • Attracting high-volume traffic and high-quality leads
  • Solidifying your position as a reputable authority in your niche
  • Turning existing traffic and new traffic into leads

When you hire an SEO service, you want to know that they understand your industry and target demographic. For this reason, an SEO company that specializes in serving law firms is a superior choice to a more general SEO service.

Are You Looking For a Law Firm SEO Service?

At Split Reef, we stay up-to-date on all of the most effective and professional law firm internet marketing strategies. With our service, you can help your law firm grow over time. Our agency is based in Columbus, OH, and Jacksonville, Florida, and our team of experts specializes in creating high-quality, localized content to help you outrank your competition.

Is it time for you to hire a law firm SEO service? If so, click here to get a quote today!

Split Reef Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Split Reef team has been recognized as one of the top B2B service providers of 2021 in the Columbus, OH area by UpCity!

At Split Reef, we create digital strategies that position our clients as stand-out leaders in their industries. We create engaging, intuitive, and beautiful digital assets that get results, and it’s our mission to always find new ways to innovate and raise the bar.

Dan Olson, CEO of UpCity, had this to say about Split Reef:

“The folks at Split Reef produce outstanding work, and that shows up in their client reviews. It’s a group that seemingly can do it all, but what jumps out at me is how they will go the extra mile for every one of their customers, regardless of project size. Congratulations on the 2021 Local Excellence Award!”
– Dan Olson, CEO, UpCity

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“I can’t say enough about how responsive and hardworking the people at Split Reef are. From day one they have made us feel like a priority and have been so helpful. Once they took over our SEO, the results were obvious. Jason is a great guy with a company that is superior to its competitors.”
-Haley Howell, Split Reef Customer

“They have exceeded our expectations. Our website hits, leads and new business won are all at an all-time high. The best part is that it feels like we are just getting rolling with them. I am excited to see where we can take this in the future. Very happy to have chosen them out of the sea of providers. I recommend Split Reef to everyone.”
-Dan Erb, Split Reef Customer

“Split Reef has an amazing crew with nearly immediate response time. They flawlessly handle my website and digital marketing needs. If my call volume slows, a quick email, text, or call gets it done. Somehow, they handle the job behind the scenes without me having to worry about it. Highly recommended.”
-Maher Law Firm, Split Reef Customer

Huge thank you to UpCity for the recognition and support. We’d also like to thank our clients for inspiring us every day. We have enjoyed helping you grow and we look forward to our continued partnership.

Should Your Law Firm Website be ADA Compliant?

In regard to attorney website ADA compliance, the first step to knowing if your law firm website should adhere to ADA compliance is to simply check if your firm meets the requirements under Title II of the American with Disabilities Act. Title II lays out the basic requirements for businesses and if they meet the requirements to have an ADA compliant website design for a law firm. ADA Compliance Website Checklist 2021

The requirements are quite simple. If a law firm operates for at least twenty weeks a year and has at least fifteen employees, then the ADA does apply to your law firm. If your law firm is small enough employee wise or you are functioning less than twenty weeks a year, you may not meet these requirements.

But once you have checked to see if you are, next steps are going to need to be taken to ensure that your attorney website’s ADA compliance is up to snuff. And even if you are not required to have an ADA compliant website design for your law firm, making efforts to comply can overall benefit you and your users.

Is Your Law Firm Website ADA Compliant

When it comes to attorney website ADA compliance, knowing more about the different ways to meet ADA compliance can be helpful. Asking “Is your law firm website ADA compliant” is the first step, but looking at what elements are often used in ADA compliant website design for law firms can help you to better understand what actually makes a site ADA compliant.

  • Text Transcript: This feature is common in ADA compliant website design for law firms as it provides transcriptions of audio or video files that may be on your website. They are specifically tailored to hearing-impaired users.
  • Keyboard Navigation: When it comes to users who may have a disability, mouse navigation may not be the first method they can use. By using keyboard navigation in ADA compliant website design for law firms, navigation of your site is still possible even without using a mouse.

    Some common keys that are used include “Esc” to leave a window and “Tab” to move in between tabs in a browser.

  • Alt Tags: This feature works as short phrases that can be seen on screen. They describe everything from audio files to pictures and videos and are especially useful for those with visual impairments. A bonus to using alt tags as well: they are search engine friendly. So while they work to make an attorney website meet ADA compliance, they can also work alongside your SEO implementation as well.
  • Label Form Fields: Often used in ADA compliant website design for law firms are label form fields that are found on the outside of the field. Screen readers often have hard times finding these label form fields when they are inside of the fill-in space.

The above features are some excellent ways to get started on the path to having an attorney website meet ADA compliance. Taking steps to have answer the question of “is your law firm website ADA compliant” goes a long way to making the user experience for your established and potential clients that much better and more accessible.

ADA Compliant Website Design for Law Firms

When looking at attorney website ADA compliance, it can be easy to understand the regulations and guidelines. But when you are in need of an ADA compliant website design for law firms, working with a web design agency can be a great choice. Contact Split Reef to get started on making your website ADA compliant!