Welcome to our blog. Here you’ll find ideas, thoughts, musings and the latest updates on current marketing and web design strategies. Stay ahead of the competition by learning about the ins and outs of digital marketing and responsive web design and the tools that companies like Split Reef use to make your company shine on the internet.

What Does an SEO Company Use to Get You Found?

  • January 25, 2024
  • Split Reef
  • Comments (0)

Search engine optimization (SEO) is an extremely important part of having an online presence – whether you are just getting started out with a new website or you are trying to revamp your business’s existing site. SEO is the process of improving a website’s overall visibility in search engines with the ultimate goal of increasing organic traffic.

Think of it like this: an online user is looking for a specific type of business, like a law firm that specializes in personal injury representation. That online user is going to search for keywords like “personal injury lawyers,” “personal injury law firms near me”, and even questions like “how can a personal injury lawyer help me.”

SEO on a law firm’s website that has been carefully optimized to target those types of keyword searches will appear in that user’s search.

And in a world where Google processes over 40,000 searches every second on average (which comes out to 3.5 billion searches per day), ensuring that your website stands out from the crown is more crucial than ever before.

But there’s much more to SEO than just plugging a few keywords into a website’s content. And if you have ever found yourself wondering what does an SEO company do for you, look no further. Below, we answer that question and what exactly we use to get you found online.

What Does an SEO Company Do for You?

 The long and short answer on what does an SEO company do for you is we help businesses to maximize their online presence and resources as much as possible. Our Columbus SEO company work to make sure that your site reaches more people with an individualized and unique approach to the content and SEO on your site.

We even help to establish a digital presence if you do not already have one!

SEO companies like Split Reef typically offer a full suite of SEO services that include:

  • Web analytics – Our team will complete a thorough review of your website and analytics to ensure we present a plan that suits your needs.
  • Business goal development – Whether you are just getting started or you want to expand your business, our SEO company is here to help you achieve higher rankings in popular search engines like Google and Yahoo.
  • On-page SEO – Optimized web pages attract more traffic to your website. An SEO company will audit each page of your site and use current SEO best practices to make adjustments.
  • Google Business Profile – Making use of every tool available to you is key when it comes to SEO. A Google Business Profile is a free tool that helps your business make a great first impression on potential customers.

This is by no means an exhaustive list of what an SEO company does for you. Our primary goal is to ensure that your digital presence is reaching the people that you need it to in the best ways possible.

What Does an SEO Company Use To Get You Found?

Now that you know what an SEO company can do for you, let’s take a look at what tools and approaches an SEO company uses to get you found.

  1. Keyword Research – This allows an SEO company to figure out what keywords will appeal to and connect with your audience. They will then utilize those keywords in the strategy they create for you.
  2. Content Strategy – An SEO company will work to create a content strategy that suits your needs and your business. This may involve creating a blog, video content, or other types of content that will benefit your online presence.
  3. Weekly Blog Publication – Whether your blog already exists or we create a new one for you, keeping your blog updated is important! An SEO company knows the importance of blog content – it keeps your website healthy and helps to reflect your SEO strategy.
  4. Keyword Rank Tracking – Here at Split Reef, we use tracking tools to help stay on top of any relevant keywords related to your business.

These are just a few of the things that an SEO company uses to get you found online. Other tools such as reporting, link building, and understanding location demographics are utilized as well to ensure that your SEO strategy is the best it can be.

Looking for Help? Connect with a Trusted SEO Company for All Your Needs

Now that you have a better idea of what an SEO company uses to get you found online, it is time to start looking at what your individual SEO needs are. Whether you need some online content refresh or you need a unique approach to SEO for a brand new website, Split Reef is the agency for you. We are a cutting-edge digital development and digital marketing agency with two primary locations in Columbus, Ohio, and Jacksonville, Florida.

Our team is comprised of technical experts who remain up to date on all of the latest innovations in the industry, from keeping up with new changes to the tools we use to understanding SEO best practices. We work in an industry that changes and innovates regularly and quickly. But our experienced staff are here to deliver the best workaround – from your initial consultation with us all the way to the launch of your website.

Our Jacksonville SEO services work to increase your organic search rankings and to bring in more business – whether you run an online shop, you are in the hospitality business, or somewhere in between. Our team provides all manner of SEO services, from link building strategies to fully optimized content. We track the progress we make and work to provide you with the best strategies that suit your needs.

We have worked to create long-lasting and satisfactory working relationships with our clients, and we’d love to do the same with you. If you are ready to get on top of your SEO needs and climb the search rankings with your online presence, reach out to us today!

You can connect with us over the phone at 614-900-0773 or by reaching out through our online contact form.