No matter the industry that your business may be situated in, search engine optimization (SEO) is a critical element to your business’ online presence and marketing strategy. A strong SEO strategy will help to put your business and brand right in front of your target audience, providing them with useful information, a look at the products and services you offer, and helping to establish you as an industry leader.
But just as your branding strategy will differ based on the type of business and organization you run, so too will the kind of SEO you need. Not every single industry depends on SEO in the same way or to the same degree. For example, a business that offers extremely niche products in a competitive industry like ecommerce will require an SEO strategy to help them reach their target audience. So, what industries need SEO the most? Ranking Elements for Local SEO in 2023
Below, we answer that question. We look at what companies use SEO marketing and what industries need it the most.
What Industries Need SEO The Most
From boosting a business’ credibility to providing you with a leg up on your competitors, the importance of SEO cannot be understated. So when it comes to industries that need SEO the most, there are a few key ones that we want to highlight here.
Local companies and businesses are an industry that tend to stick close to home. Local SEO for these businesses is going to be a key factor in building out a strong online presence and ensuring that the right eyes make it to their websites.
Local SEO is \the practice of implementing SEO that is fully optimized for local search results. This helps potential clients and customers that are physically located close to a business find what they are looking for. For example, think of the last time that you were looking for a Mexican restaurant near your home.
You most likely typed in something similar to “Mexican restaurant near me” or “Mexican food near [your home’s road].” These searches would have brought up Mexican restaurants that are close to you. That is local SEO at work!
For anyone that works in the legal field, SEO stands as an important addition to their online presence. Lawyers and law firms are typically going to be looking at targeting a niche audience, since most of them specialize in one or two key areas. A strong SEO strategy will give a law firm a competitive edge that will ensure that their organization is reaching their intended clients.
Potential clients who are looking for legal help are going to be performing keyword searches that indicate what exactly they are looking for. For example, a potential legal client might be looking for help on an employment related case. They will be searching for lawyers who specialize in employment and labor law. Law firm SEO can also tie in local SEO, helping to further bolster a firm’s search results.
Online Retail and Ecommerce
With so many retail and eCommerce businesses setting up a presence online, we have to mention the retail industry when we talk about which businesses are likely to benefit most from SEO. Online shopping’s popularity has only boomed over the last 20 years, and research shows that we can expect 24% of retail purchases to occur online by 2026. With that in mind, SEO has become an integral part of running an online business.
Retail and eCommerce businesses need to be able to connect with their potential shoppers directly, whether they’re a well-known household name like Amazon or a business that offers a more specialized product catalog. SEO is going to be worked into just about every facet of a site, including product descriptions, landing pages, blog posts, and image captions to connect these businesses with their customers.
Which Business is Likely to Benefit Most From SEO?
While we can certainly point out specific businesses that are most likely to benefit from SEO, the overarching answer here is that any business can benefit from SEO. SEO has a big impact on a business’ online presence and brand, especially when you look to engage with customers.
Some specific businesses that are most likely to benefit from SEO include:
- Small businesses
- Medical facilities
- Service providers
- In person and online retailers
What Companies Use SEO Marketing?
Just about any company that has some kind of online presence is most likely utilizing SEO marketing in some way — even if they have not worked with a professional SEO company yet. From the small one-person startup to large corporations like Apple, companies of all sizes use SEO marketing to connect with their customers.
Search engines are ever evolving, growing smarter all the time. So companies across all industries can make the most out of their SEO by ensuring that it’s up to date with recent strategies.
Work with a Trusted and Experienced Digital Development and Marketing Company
Now that you have a better understanding of what companies use SEO marketing and what industries can benefit the most from it, it’s time to take your own company and industry into consideration. While we have gone over a number of different industries and companies above that can benefit from SEO, they are certainly not the only ones.
If your business falls into one of the above industries or not, it can be beneficial to take stock of your SEO needs and strategies with the help of a trusted and experienced SEO company. And that’s where Split Reef comes in. As an SEO company with two offices located in Columbus, Ohio and Jacksonville, Florida, our team is well equipped to handle all of your SEO needs.
We understand how to help our clients, no matter the industry, increase the number of eyes on your website and content. We are here to help with all things SEO, from local SEO to our full range of SEO services we have on offer.
To tell us more about your project and your business, connect with us online or over the phone at your preferred Split Reef location.
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.