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How SEO for Law Firms Differs from The Rest

  • May 11, 2021
  • Split Reef
  • Comments (0)

Did you know that 77% of law firms in the US have websites? While having a website is the first step to establishing a presence on the web, it’s hardly the last.

When it comes to outranking your competition and creating a steady flow of new clients, SEO is one of the most effective tools in your arsenal.

However, hiring a general SEO services is probably not suitable for law firms. There are unique concerns when it comes to creating high-quality, optimized content to help attract local leads, and a law firm internet marketing service will be able to produce results that a jack-of-all-trades SEO service won’t.

Let’s take a look at how SEO for law firms differs from the rest.

What Is SEO?

SEO is a digital marketing practice that stands for “search engine optimization.” Through this practice, brand exposure and website traffic can be increased.

Search engine optimization is just as much about people as it is about search engines. In order to master SEO, one must understand what people are searching for and why.

SEO is one of the main tools at your disposal to help your target audience find you and your services.

Why Is SEO Important?

There are a number of digital marketing tools you can use to boost your business, such as social media and paid advertising. However, most online traffic is driven by search engines.

It is also one of the only channels in digital marketing that can continue to pay dividends as time goes on. Over time, your quality content can create a snowball effect when it comes to your website traffic.

Why Do You Need a Law Firm SEO Service?

The main focus of any law firm is to serve their clients. When you hire professionals that specialize in SEO for law firms, they can ensure that you have a regular flow of clients that will help you maintain and grow your business over time.

How SEO Law Firms Differ From the Rest

Attorneys face unique challenges when it comes to attracting local clients. While for many sectors, having an effective general SEO strategy is sufficient. However, when it comes to law firms, it is especially important to have a strong local SEO approach.

There are vast benefits to hiring a law firm SEO service. These include:

  • Outranking your local competition
  • Using high-quality, localized content to generate new traffic
  • Driving more phone calls through local listings or Google My Business
  • Attracting high-volume traffic and high-quality leads
  • Solidifying your position as a reputable authority in your niche
  • Turning existing traffic and new traffic into leads

When you hire an SEO service, you want to know that they understand your industry and target demographic. For this reason, an SEO company that specializes in serving law firms is a superior choice to a more general SEO service.

Are You Looking For a Law Firm SEO Service?

At Split Reef, we stay up-to-date on all of the most effective and professional law firm internet marketing strategies. With our service, you can help your law firm grow over time. Our agency is based in Columbus, OH, and Jacksonville, Florida, and our team of experts specializes in creating high-quality, localized content to help you outrank your competition.

Is it time for you to hire a law firm SEO service? If so, click here to get a quote today!


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