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How to Build Lead Generation Websites for Real Estate?

  • January 4, 2021
  • Split Reef
  • Comments (0)

Like many industries, the real estate industry has quickly changed and evolved thanks to technology. Having an effective lead generating website is an important part of being in real estate now! When it comes to building lead generation websites for real estate agents, it can be a process that is best handled by a real estate website design company.

Lead generation is essentially the process of pulling in and changing prospective buyers into leads that have a serious interest in your real estate business. In relation to lead generation websites for real estate agents, creating the best site, determining what needs to be on the site, and making use of the best customer experience approaches can all be worked through with the help of a real estate website design company.

When asking how to build lead generation websites for real estate, the process involves a few different steps. As a real estate website design company, we have compiled a few of these steps here to walk you through some of the process!

How to Build Lead Generation Websites for Real Estate

Search Engine Optimization

Search Engine Optimization (SEO) is a key factor to any lead generation website for real estate agents. By working with a real estate website design company, your site will be worked over by experienced SEO experts that know exactly what to do to pull in potential clients.

SEO improvements are often instituted by doing research into relevant keywords related to your business, local area, and what people are generally searching when they are looking for real estate agents. Lead generation websites for real estate agents can utilize effective SEO by working it into every facet! From the “about us” page to the blog content, SEO can really work at increasing visibility for a site by helping it remain higher in search rankings.

User Experience

When it comes to your website’s design, user experience can truly make a difference in how to build lead generation websites for real estate agents. If a potential customer or client pulls up your real estate site and is immediately put off by a clunky layout or design, they might just click right off.

Since we want to see lead generation websites for real estate agents turning visitors into potential clients, making sure that you have a website with an emphasis on user experience is key.

By working with a real estate website design company, you can work with an experienced team that will be able to create a responsive website that meets your needs. Some key areas of website design and user experience for lead generation websites for real estate agents include:

  • Sites that are compatible for all devices
  • Compacted information about your business
  • Quick load times
  • Sleek and modern design
  • Easy to navigate

Social Media Promotion

Another key part of how to build lead generation websites for real estate agents is to have an effective approach to social media promotion. With various social media platforms available, you can connect with the audience you are looking for.

By building brand recognition for your real estate business through replying, comments, and interactions, you are engaging with potential clients. Through sharing relevant content and linking back to your website, you can build up a lead generation website for real estate agents through social media promotion.

If you consider working with a real estate website design company, they will be able to work with you on building up your social media presence, redoing SEO, and creating a site that users will love. When it comes to how to build lead generation websites for real estate, using a variety of methods can often be the most impactful in converting visitors into potential clients!

Work with A Real Estate Website Design Company

Feel free to reach out to us here at Split Reef! As a real estate website design company, we have experience in creating lead generation websites for real estate agents and we would be more than excited to get started discussing your needs.


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