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Why Are Google And Yelp Reviews Important for A Business?

  • April 10, 2023
  • Split Reef
  • Comments (1)

When it comes to your business, reviews across Google and Yelp can be important. When it comes to the importance of Google reviews in 2023 and the importance of Yelp reviews in 2023, there are plenty of elements to keep in mind when you consider what reviews on either platform are used for. We have pulled together some of the most important things you need to keep in mind when considering the importance of Google reviews in 2022 and the importance of Yelp reviews in 2023.

Most Important Places to Get Reviews: Yelp, Google, Or Facebook

When it comes to customers, more and more people are relying on research done online before they decide to make a purchase or visit a business. Having a standout website is always a key factor, but it is usually not the only thing that customers are taking into consideration anymore either. Reviews are important to customers because they can learn about the experiences that others have had in regard to your business. When you consider where to direct your customers to leave reviews, some of the most important places to get reviews are Yelp, Google, or Facebook.

Each site tends to have an impact on different customers. When it comes to Facebook, the customers reading these reviews are what you might call social customers. The fans of your Facebook page will likely share their experiences on the page for others to see, including their friends.

Claiming your Business Page can be an important part of your Facebook presence. You can encourage customers to leave reviews on one of the most active social media platforms to get started.

When it comes to some of the most important places to get reviews, Yelp, Google, or Facebook all serve unique purposes for your business and have importance together and individually.

Online customer reviews have become an essential part of the modern consumer decision-making process. According to a survey by BrightLocal, 97% of consumers read online reviews for local businesses in 2020, and 87% of them trust those reviews as much as personal recommendations. This shows how crucial it is for businesses to have positive reviews on the most popular review platforms, such as Google and Yelp.

Here are a few reasons why Google and Yelp reviews are crucial for business success:

1. Social Proof

One of the primary reasons why online reviews are essential for businesses is social proof. In simple terms, social proof is a psychological phenomenon that occurs when people rely on the actions and feedback of others to determine what is right or wrong. When potential customers see that a business has numerous positive reviews on Google or Yelp, they are more likely to trust that business and choose it over competitors.

2. Increased Visibility

Google and Yelp are two of the most popular review platforms, and they have a massive user base. When a business has numerous positive reviews on these platforms, it can increase its visibility and attract more customers. Google also considers the number and quality of reviews when ranking businesses in local search results. Therefore, having positive reviews on Google can improve a business’s local SEO and help it appear higher in search results.

3. Customer Feedback

Online reviews also provide businesses with valuable customer feedback. By reading reviews, businesses can gain insight into what customers like and dislike about their products or services. They can use this information to improve their offerings and enhance the customer experience. Responding to reviews is also an opportunity for businesses to engage with their customers and show that they value their feedback.

4. Competitive Advantage

Having positive reviews on Google and Yelp can give businesses a competitive advantage. When potential customers compare businesses, they are more likely to choose the one with better reviews. This is especially true for businesses in highly competitive industries where customers have numerous options to choose from.

5. Cost-Effective Marketing

Online reviews are a cost-effective marketing tool for businesses. Unlike traditional advertising, businesses do not have to pay to get positive reviews. All they need to do is provide excellent products or services and encourage their customers to leave reviews. Positive reviews can also generate word-of-mouth marketing, which is one of the most effective forms of marketing.

Importance of Google Reviews in 2023

While the way that Google reviews are displayed might change occasionally, the importance of Google reviews in 2023 can not be understated. Reviews can appear across a variety of Google products including Google Maps, Google Search, and Google AdWords. This means that customer reviews for your business can be seen in a wide variety of places!

Not only that, but Google puts a massive emphasis on local results. The importance of Google reviews in 2023 for businesses that want to put a higher focus on local customers is something to keep in mind when you are looking to encourage Google reviews!

Google reviews are also quite imperative to local search engine optimization (SEO) as well. Google will use reviews in a variety of ways from seeing which reviews have keywords to which ones mention the city in your business is located. These can serve as ranking factors in reviews and are a part of the importance of Google reviews in 2023.

Importance of Yelp Reviews in 2023

What is Yelp?

Yelp is a local business listing website where you can list your local business and get verified reviews and ratings.

If you are a customer of any local business, you can also write a review on Yelp. Yelp will review your rating and publish that.

When talking about the importance of Yelp reviews in 2023, keep in mind that Yelp is a fantastic way for people to find local businesses. With an average monthly of 28 million unique users on the mobile app alone, Yelp provides customers with a commonplace to both leave reviews and read them as well.

The importance of Yelp reviews in 2023 can come down to a business looking to build consumer trust, much in the way that reviews on any platform can do. With Yelp, reviews can very much help a business, no matter the industry, to build trust with the local community and customers.

One way that you can utilize the importance of Yelp reviews in 2023 is to claim your business page and respond to reviews!

When it comes to the importance of Yelp reviews in 2023 and the importance of Google reviews in 2023, it is key to keep in mind that reviews allow new customers to get a better understanding of your business. Customers do research and want to know more about the business where they might be spending money.

If you would like to learn more about the importance of customer reviews in relation to your business, contact our Columbus digital marketing agency Split Reef via email to get started!

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