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Why Are Google And Yelp Reviews Important for A Business?

  • November 10, 2020
  • Split Reef
  • Comments (0)

When it comes to your business, reviews across Google and Yelp can be important. When it comes to the importance of Google reviews in 2020 and the importance of Yelp reviews in 2020, there are plenty of elements to keep in mind when you consider what reviews on either platform are used for. We have pulled together some of the most important things you need to keep in mind when considering the importance of Google reviews in 2020 and the importance of Yelp reviews in 2020.

Most Important Place to Get Reviews: Yelp, Google Or Facebook

When it comes to customers, more and more people are relying on research done online before they decide to make a purchase or visit a business. Having a standout website is always a key factor, but it is usually not the only thing that customers are taking into consideration anymore either. Reviews are important to customers because they can learn about the experiences that others have had in regard to your business. When you consider where to direct your customers to leave reviews, some of the most important places to get reviews are Yelp, Google, or Facebook.

Each site tends to have an impact on different customers. When it comes to Facebook, the customers reading these reviews are what you might call social customers. The fans of your Facebook page will likely share their experiences on the page for others to see, including their friends.

Claiming your Business Page can be an important part of your Facebook presence. You can encourage customers to leave reviews on one of the most active social media platforms to get started.

When it comes to some of the most important places to get reviews, Yelp, Google, or Facebook all serve unique purposes for your business and have importance together and individually.

Importance of Google Reviews in 2020

While the way that Google reviews are displayed might change occasionally, the importance of Google reviews in 2020 can not be understated. Reviews can appear across a variety of Google products including Google Maps, Google Search, and Google AdWords. This means that customer reviews for your business can be seen in a wide variety of places!

Not only that, but Google puts a massive emphasis on local results. The importance of Google reviews in 2020 for business’ that want to put a higher focus on local customers is something to keep in mind when you are looking to encourage Google reviews!

Google reviews are also quite imperative to local search engine optimization (SEO) as well. Google will use reviews in a variety of ways from seeing which reviews have keywords to which ones mention the city your business is located in. These can serve as ranking factors in reviews and are a part of the importance of Google reviews in 2020.

Importance of Yelp Reviews in 2020

When talking about the importance of Yelp reviews in 2020, keep in mind that Yelp is a fantastic way for people to find local businesses. With an average monthly of 28 million unique users on the mobile app alone, Yelp provides customers a common place to both leave reviews and read them as well.

The importance of Yelp reviews in 2020 can come down to a business looking to build consumer trust, much in the way that reviews on any platform can do. With Yelp, reviews can very much help a business, no matter the industry, to build trust with the local community and customers.

One way that you can utilize the importance of Yelp reviews in 2020 is claim your business page and respond to reviews!

When it comes to the importance of Yelp reviews in 2020 and the importance of Google reviews in 2020, it is key to keep in mind that reviews allow new customers to get a better understanding of your business. Customers do research and want to know more about the business where they might be spending money.

If you would like to learn more about the importance of customer reviews in relation to your business, contact our Columbus digital marketing agency Split Reef via email to get started!

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