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Major Types of Digital Marketing

  • June 22, 2019
  • Split Reef
  • Comments (2)

Unless you’re living under a rock, you’ve heard of digital marketing. Even if you’ve never heard of it, you’ve experienced it in one form or another.

Don’t believe it? Well, you’re reading this blog (and it’s a type of digital marketing).

Here at Split Reef, a digital marketing agency in Columbus, Ohio, we’re well versed in many digital marketing channels. To prove it to you, we’ll discuss four of the major types of digital marketing:

Types of Digital Marketing Channels


SEO, otherwise known as search engine optimization, is one of the most prevalent digital marketing channels. Essentially, it’s a way of manipulating the content on your website and other channels so that you show up higher in search engine results (like Google). The higher you rank, the more visible you are, and the more likely your website is to be visited. Split Reef is best professional SEO services provider company in Columbus, Ohio.


SMM is a shorter way of saying social media marketing, which involves the use of social platforms to promote a product or service. By utilizing social media marketing, brands and business can interact with their consumers, increasing brand awareness and brand loyalty.

Content Marketing

Content marketing is pretty much exactly what it sounds like – sharing content (whether it be blogs, videos, social media posts, etc.) online. Content marketing isn’t explicitly used to promote a brand, but is used to generate interest in a brand’s products and services. The goal is to distribute valuable and relevant content that will not only attract but retain a specific audience, with the hopes of turning them into paying and returning customers.


PPC, aka pay-per-click advertising, is a way to get your website in front of as many eyes as possible. You pay for a certain number of clicks (determined by you), and your website is advertised to people on social media channels.

The good thing about PPC is that you’re only paying when someone clicks through to your website, and if you’ve utilized content marketing and have a valuable product to them, you could very well convert the visitor into a customer.

If you do a quick Google search (hello, SEO), you’ll see there’s a Columbus digital marketing agency pretty much anywhere you turn. But, if you want to guarantee your business’ online success, you better pick the right one. After all, you’re spending your hard-earned money, and you’ll want to make sure it pays off.

That’s why at Split Reef, we’ve proven time and time again to our customers that we have the chops to take their digital marketing to the next level – and we have the portfolio to prove it.

We’re a Google Partner and a Bing Ads accredited professional. We’ve also been listed as one of the Top Interactive Agencies. When you put your trust in us, you’ll be sure to see results.

When you’re ready to get serious about your digital marketing, reach out to us online for a free quote, or give us a call at (614) 721-2854.

2 thoughts on “Major Types of Digital Marketing

  1. this is really a wonderful post regarding digital marketing. very informative. indeed you have a strong grip in this concept.

  2. you highlight the interesting points of Digital Marketing, let know your thinking about SEO types, please share your opinion about types of SEO.

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