May, 2021 | Split Reef

Did you know that 77% of law firms in the US have websites? While having a website is the first step to establishing a presence on the web, it’s hardly the last.

When it comes to outranking your competition and creating a steady flow of new clients, SEO is one of the most effective tools in your arsenal.

However, hiring general SEO services is probably not suitable for law firms. There are unique concerns when it comes to creating high-quality, optimized content to help attract local leads, and a law firm internet marketing service will be able to produce results that a jack-of-all-trades SEO service won’t.

Let’s take a look at how SEO for law firms differs from the rest.

What Is SEO?

SEO is a digital marketing practice that stands for “search engine optimization.” Through this practice, brand exposure and website traffic can be increased.

Search engine optimization is just as much about people as it is about search engines. In order to master SEO, one must understand what people are searching for and why.

SEO is one of the main tools at your disposal to help your target audience find you and your services.

Why Is SEO Important?

There are a number of digital marketing tools you can use to boost your business, such as social media and paid advertising. However, most online traffic is driven by search engines.

It is also one of the only channels in digital marketing that can continue to pay dividends as time goes on. Over time, your quality content can create a snowball effect when it comes to your website traffic.

Why Do You Need a Law Firm SEO Service?

The main focus of any law firm is to serve their clients. When you hire professionals that specialize in SEO for law firms, they can ensure that you have a regular flow of clients that will help you maintain and grow your business over time.

How SEO Law Firms Differ From the Rest

Attorneys face unique challenges when it comes to attracting local clients. While for many sectors, having an effective general SEO strategy is sufficient. However, when it comes to law firms, it is especially important to have a strong local SEO approach.

There are vast benefits to hiring a law firm SEO service. These include:

Outranking your local competition
Using high-quality, localized content to generate new traffic
Driving more phone calls through local listings or Google My Business
Attracting high-volume traffic and high-quality leads
Solidifying your position as a reputable authority in your niche
Turning existing traffic and new traffic into leads

When you hire an SEO service, you want to know that they understand your industry and target demographic. For this reason, an SEO company that specializes in serving law firms is a superior choice to a more general SEO service.

Are You Looking For a Law Firm SEO Service?

At Split Reef, we stay up-to-date on all of the most effective and professional law firms internet marketing strategies. With our service, you can help your law firm grow over time. Our agency is based in Columbus, OH, and Jacksonville, Florida, and our team of experts specializes in creating high-quality, localized content to help you outrank your competition.

Is it time for you to hire a law firm SEO service? If so, click here to get a quote today!

Split Reef

Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Split Reef team has been recognized as one of the top B2B service providers of 2021 in the Columbus, OH area by UpCity!

At Split Reef, we create digital strategies that position our clients as stand-out leaders in their industries. We create engaging, intuitive, and beautiful digital assets that get results, and it’s our mission to always find new ways to innovate and raise the bar.

Dan Olson, CEO of UpCity, had this to say about Split Reef:

“The folks at Split Reef produce outstanding work, and that shows up in their client reviews. It’s a group that seemingly can do it all, but what jumps out at me is how they will go the extra mile for every one of their customers, regardless of project size. Congratulations on the 2021 Local Excellence Award!”
– Dan Olson, CEO, UpCity

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“I can’t say enough about how responsive and hardworking the people at Split Reef are. From day one they have made us feel like a priority and have been so helpful. Once they took over our SEO, the results were obvious. Jason is a great guy with a company that is superior to its competitors.”
-Haley Howell, Split Reef Customer

“They have exceeded our expectations. Our website hits, leads and new business won are all at an all-time high. The best part is that it feels like we are just getting rolling with them. I am excited to see where we can take this in the future. Very happy to have chosen them out of the sea of providers. I recommend Split Reef to everyone.”
-Dan Erb, Split Reef Customer

“Split Reef has an amazing crew with nearly immediate response time. They flawlessly handle my website and digital marketing needs. If my call volume slows, a quick email, text, or call gets it done. Somehow, they handle the job behind the scenes without me having to worry about it. Highly recommended.”
-Maher Law Firm, Split Reef Customer

Huge thank you to UpCity for the recognition and support. We’d also like to thank our clients for inspiring us every day. We have enjoyed helping you grow and we look forward to our continued partnership.

Split Reef