When you encounter problems with your WordPress page sapeed optimization, your business is negatively impacted. There are a bevy of ways that this could affect your wordpress website performance, and you may already see this happening:
If your website on WordPress isn’t optimized correctly, you may see a decrease in your daily, weekly, monthly or even yearly web traffic rates. This could be because your un-optimized website is dropping in the search engine rankings, meaning visitors aren’t finding your site.
When visitors do find your Wordpress site, the slow-loading features and increasing wait time in traffic will cause them to leave quickly and move on to the next site. If you use WordPress speed optimization services, your visitors will stay longer to enjoy your optimized site.
In e-commerce, if loading a product page or adding a product to their cart takes too long, customers will leave. You may even see current customers leaving your service for your competition’s because your website just isn’t loading or is loading too slow.
In WordPress website speed optimization, we use industry-leading strategies to improve your optimization. With our website speed optimization services, you can expect intuitive strategies to deliver valued results with uncompromised quality. Just a few of the ways that we ensure our customers have high-quality WordPress page speed optimization on their website.
A heavy and messy code will greatly reduce your chances for proper WordPress speed optimization. Clean and optimized coding on your website means faster page loading and better server response time.
JavaScript and CSS are the muscles and skin of any website. They’re completely necessary in WordPress site design but having the code files unorganized will also mean longer load times. Compiling the files into respective and easy-to-access folders will help cut down on response time.
Fancy and exciting fonts may look good, but they negatively impact WordPress page speed performance. Using the correct fonts on a website will improve WordPress speed performance.
Large images don’t just mean the pixel-by-pixel measurements. If an image file size is too large, it can mean your WordPress site speed optimization is affected. Using a responsive web design or compressing photo files is part of our comprehensive WordPress speed optimization services.
While videos are an easy and interactive way to convey information, weighing down a page with too many videos will slow down your site. Being selective with video and media use will improve your WordPress page speed optimization.
Sometimes, WordPress’s built-in plugins are a cool and easy way to interact with your site. But too many will increase server response time. Remove the unnecessary plugins for a better website performance.
Techniques we use to optimize WordPress websites
Want to know how we work our magic behind the scenes to make your WordPress site optimized? We use a variety of strategies and processes after a site performance audit to make informed and intuitive decisions on how to improve your website with our WordPress speed optimization services.
When we formulate our plan of attack to optimize your WordPress site, one of the first things we do is ensure that you’re using the latest WordPress version. As of now, the current version is 4.9.5., but the company releases updates frequently. An outdated WordPress version will impact your WordPress page speed optimization, so we like to start with the basics.
Just like outdated WordPress versions, outdated plugins will decrease your website performance. When we update your WordPress plugins as part of our WordPress speed optimization services, you can be sure that your plugins will work with your site, not against it.
Caching plugins means to store the frequently-used plugins in an easy-to-access cache temporarily. This creates a static version of your site that becomes easy to access, increasing your speed. With this, your WordPress page speed optimization increases.
Performing routine maintenance on your site will help increase its speed. With Split Reef’s services, you can focus on your day-to-day business operations and leave the maintenance to our WordPress speed optimization specialists.
Optimizing your WordPress site also means optimizing the images on it as well. Optimized images take less time to load, while still maintaining a high-quality photo.
Having old post revisions backlogged on your site will slow it down. As part of our services, we can identify which post revisions can be removed to help better optimize your Wordpress site.
There are some malicious people on the internet hellbent on spamming sites to slow them down and reduce their traffics. By implementing WordPress strategies like blacklisting words that appear in comments or limited the number of links allowed per post, we can reduce the spam on your Wordpress site and better improve your WordPress page speed optimization.
Linking between blog posts on other sites and receiving alerts — otherwise known as pingbacks and trackbacks— for those links or comments will slow down your site. Pingbacks are automatically created and can be turned off to improve site speed.
A CSS sprite is a performance optimization technique that combines multiple images into a single image called a sprite sheet or tile set. Sprites reduce network congestion by reducing the number of downloads needed to render a web page.
At Split Reef, we know that your time is valuable, which is why we provide web page performance optimization to decrease load times and increase your digital impact. When you partner with us, you’re getting industry-leading strategies from a company that uses creative solutions to face everyday digital problems. Our intuitive process for page speed optimization services could include any number of steps that will help your website make a good first impression and improve your business’s reputation on the internet.
A WordPress site that’s optimized means your conversion rate is optimized. Better experience overall means your site visitors are more likely to convert to customers through the sales funnel. With WordPress site speed optimization, your conversion rate increases.
Search engine rankings are the bread and butter of digital marketing strategies. Split Reef’s WordPress speed optimization services deliver a more robust suite of digital marketing services, meaning you rise in the rankings on Google, Yahoo! and Bing.
Increased conversions equals increased sales. When your website uses WordPress page speed optimization strategies, you can process online transactions quicker, and customers will return to your business for its ease of use.
Most of the world lives on their mobile devices and smartphones. WordPress sites optimized for speed also include mobile devices as well. This means when a customer is accessing your site, they can easily navigate it on their phones or tablets.
How your visitors interact with the site is just as important as how it looks. When your user experience is heightened, customers are more likely to stay longer. WordPress page speed optimization is an incredibly crucial aspect of user experience.
When customers stay longer, your bounce rate decreases. This is a measurement of how long visitors stay on your site. The longer they stay, the more positively your SEO and CRO are impacted.
By following these steps, we deliver a comprehensive and effective WordPress speed optimization service that helps you improve user experience, boost search engine rankings, and drive business growth.
We have a track record of successfully optimizing WordPress websites for clients across various industries. Our case studies demonstrate the tangible benefits of our services, including improved load times, increased user engagement, and enhanced search engine rankings. Hear from satisfied clients who have experienced significant performance improvements and business growth after working with us.
What They Said
"Our website's performance has dramatically improved since working with Split Reef. We've seen a noticeable increase in user engagement and conversions." - John Moore, Inventory & Marketing Manager
What They Said
"The team at Split Reef was incredibly knowledgeable and efficient. They helped us optimize our WordPress website, resulting in faster load times and a better user experience." - Mandi Indars
Regular maintenance is essential to maintain optimal website speed. We recommend scheduling periodic optimization sessions to address any new performance issues that may arise over time.
The time required to optimize a WordPress website can vary depending on its size, complexity, and current performance. However, we typically aim to complete optimization projects within a specific timeframe, which we will discuss with you during the initial consultation.
No, our optimization process is designed to improve your website's speed and performance without affecting its content or functionality. We carefully implement changes to ensure that your website remains intact and user-friendly.
Yes, website speed is a ranking factor for search engines. By optimizing your website, you can improve your search engine rankings and attract more organic traffic.
While we cannot guarantee specific performance metrics, we are confident in our ability to significantly improve your website's speed through our optimization techniques. We will work closely with you to achieve your desired results.
Popular tools include Google PageSpeed Insights, GTmetrix, and Pingdom. These tools help identify areas for improvement and track the performance of your site over time
Our pricing depends on the complexity of the project and the level of optimization required. We offer various packages to accommodate different budgets and requirements. Please contact us for a personalized quote.
Core Web Vitals are a set of metrics defined by Google to measure the user experience on a website. They include:
While it's possible to do basic optimizations yourself, especially if you have technical knowledge, professional services like us can offer more comprehensive and efficient solutions. We have access to specialized tools and expertise that can significantly improve your website's speed.
Services include performance auditing, image optimization, plugin management, caching implementation, and CDN setup. These services help reduce load times and improve overall site performance.
Yes, ongoing maintenance is recommended to ensure your site remains fast. This includes regular updates, monitoring performance, and optimizing new content as it is added.
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