Website Speed Optimization Services

Website Speed Optimization Services

When someone comes to your website pages, the last thing they want to do is sit and watch a loading symbol spin around for more than a few minutes. If your website is not optimized for speed and performance, you may see your visitors only stay on your site for a few moments before closing that window. When they close that window, your opportunity to turn that visitor into a customer is gone. Learn how to optimize your website with Split Reef’s web page speed optimization services.


Website Optimization for Speed

Make Your Website Internet Friendly

Your website is your first impression on the internet. Your business’ reputation with customers and client bases is on the line when they visit your website. When pages don’t load or images aren’t appearing correctly on your website, it’s time to for web page performance optimization.

Optimizing your website speed means better SEO, higher ROI and better CRO. Website optimization services are inherently intertwined withdigital marketingstrategies. When you have a website that works seamlessly and loads correctly every time, you have a better chance of transforming a simple website visitor to a meaningful business connection.

Importance of Website Speed Optimization Services

Why are website speed optimization services important to website success?

Website speed optimization services are so valuable to website success because websites that do well are the ones that optimize. The search engine rankings prioritize websites that have certain characteristics, which means that if you want to boost your website, you have to embrace the standards that have been set.

Website speed is an important part of search engine optimization because website speed is a prominent factor in that ranking. Think of it this way. You probably don’t like waiting too long for a webpage to load, and other people don’t like this either. The search engines also know that, so they focus on pages that do load quickly and give a better user experience. The search engine tries to give the best results for people so that people continue to use the search engine; therefore, website speed is vital.

Additionally, not only is website speed optimization good for search engine rankings but it has also been shown in research to lead to more customer turnover. What’s not to like about that?

Why is My Website Speed Slow?

Key Factors Affecting Website Speed

Before you begin your website speed optimization services with Split Reef, take a moment to consider why your website speed might not be optimized. The problem may lie in different issues compiled into one big problem. When you sign on with Split Reef, we can audit your website’s speed and performance to better understand what the problem is, then create innovative solutions for your web page performance optimization.

Network speed optimization

Network Problem

Your network may not be able to handle the images, CSS, HTTP requests or other resources needed to run the website. On the other hand, you may be experiencing a network problem that must be addressed by an IT specialist to resolve and troubleshoot issues.

Database speed optimization

Database Issue

Your content management system may be weighed down with plugins and not optimized for your website’s peak performance potential. Our premium page speed optimization services will identify where your CMS could improve, thus greatly increasing your web page speed.

Web Hosting speed optimization

Slow Web Hosting

If your web hosting system is shared by other users or isn’t private, you will most likely experience slow web speeds. Switch to a VPN or a hybrid physical server with a cloud-based server to experience better web page performance optimization.

Image optimization

Big Images

While breath-taking images will help improve visitor experience, large file sizes can severely affect website performance. Compress the files without compromising quality or opt for our responsive website design services to create images that automatically resize and adjust based on user display.

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Why Choose our Website Optimization Services?

When it comes to optimizing your website, there are a multitude of options available on the market. However, choosing the right service to meet your needs can be a daunting task. At our company, we pride ourselves on providing top-quality website optimization services that are tailored to meet the specific needs of your business. With years of experience and a team of highly skilled professionals, we can help you improve website performance, increase online visibility, and ultimately drive more traffic to your website. Our commitment to providing exceptional customer service and delivering measurable results sets us apart from the competition. If you're looking for a reliable and trustworthy partner to optimize your website, look no further than our website optimization services.


Conversion Rate Optimization

Point blank: what will your application do? What do you hope to achieve with it; will it help you streamline productivity or be a stream of revenue? Who are you targeting for users? These are questions you have to answer before you begin working with any website speed optimization company so you can narrow down your needs and begin to focus on the functionality of your application.



Creating organic searches starts with an optimized website. Not only does it have to look good, but it has to be quick in loading as well. When you have a slow website, you may be docked on search engine rankings, and your potential customers will not be able to find you on the internet.



When you use Split Reef’s page speed optimization services, you’re guaranteeing that your visitors will be able to use your website and enjoy it as well. If you want moving graphics and eye-catching photos, optimizing your website speed is important in achieving those goals.

Our Website Speed Optimization Process

At Split Reef, we know that your time is valuable, which is why we provide web page performance optimization to decrease load times and increase your digital impact. When you partner with a top website speed optimization company like Split Reef, you’re getting industry-leading strategies from a company that uses creative page speed optimization solutions to face everyday digital problems. Our intuitive website optimization process forWordpress speed optimization servicescould include any number of steps that will help your website make a good first impression and improve your business’s reputation on the internet.


Use a Content Delivery Network (CDN)

A CDN is a network of servers that will bring web content to users based on where they’re located. Instead of sending every server request to a single server, thus increasing wait and load time, the web user’s request is sent to a server that is located nearest to them. This helps lighten the load and increases web page performance optimization.


Moving to a Better Host

If your website is currently hosted on a shared server, it may be the reason why your website isn’t loading fast enough. Using a virtual private server (VPN) or a dedicated server will help increase website speed performance. It will also help to improve loading time.


Optimize Image Size

Giant file-sized images will slow down the loading time of your webpage. As part of Split Reef’s website speed optimization service, we can create aresponsive web designthat will adjust the images on your site based on users display properties. This strategy allows for the images’ quality to remain uncompromised.


Reduce Plugins

The more plugins, the more resources needed to run them. Some plugins may be necessary features on your site, but if you remove the ones that are just smoke and mirrors, your website can begin to perform better. For website optimization we use custom functionality to reduce plugins.


Minimize JavaScript and CSS

Just like with plugins, the more JavaScript and CSS files there are, the more requests the server has to fulfill to run them. Try grouping all the JS and CSS files into their own respective groups. There are tons of tools out there that will help you, but Split Reef will take care of it in our web page speed optimization services.


Website Caching

This is the process of storing a recently updated version of your website so when multiple users are trying to access one page, the server will present that version until your website can load completely. This will greatly improve web page performance optimization.


Implement Gzip Compression

Gzip will compress your files into a zip file, and when a user accesses it on your website, all the contents will be shown. This reduces server response time, thus optimizing your website speed. Your files will be compressed before sending it to the browser, making it easier to access and view.


Database Optimization in CMS

A content management system is like the backend of your website where you can upload files and text to update your site. Some CMSs are packed with plugins, which make response time slower. Using a database and CMS optimization performance is part of our website speed optimization service.


Reduce Web Fonts

While they are very popular, web fonts reduce the speed of page rendering from the server. Using modern formats or already-existing character sets will help optimize your web speed, since web fonts will add extra HTTP requests and decrease speed.

Page Speed vs Site Speed

What is the Difference Between Page Speed and Site Speed?

Page speed is a part of search engine rankings, but many people mistake page speed for being the same as site speed, but that is not the case. Understanding these differences is crucial in website speed optimization.

Page speed is an indicator used to show the quality of a website’s user experience. When pages are quicker to load, this is better because the user gets to experience the content more quickly, which is always a good sign of user engagement to come.

While site speed reflects the average speed of several pages on the website, page speed refers to how long it takes before the user can use a single page on that website. Faster pages create better user experiences, and therefore, they are an indicator of whether a user will stick around. When a page takes too long to load, three seconds or over, 25% of those users will click away. Page speed also influences conversion rates.

There’s no denying how important it is to understand page speed and how it can influence website speed optimization.

Lighten the load for your web product.

Put your best foot forward with a speed optimized website. The right graphics and images will highlight your company and also entice your users, without bunking up your bandwidth.

Best Website Speed Optimization Testing Tools

Google PageSpeed Insights

PageSpeed analyzes the content of a web page then creates suggestions for making that page faster. It’s a common free website speed optimization testing tool used by web page speed and performance optimization companies like Split Reef. We can help you decipher your results and implement the suggestions made by PageSpeed.


Pingdom will compile a performance history of your website and deliver data-driven recommendations to improve your web page speed and performance optimization. With Pingdom, there are platforms for speed testing on Android and iOS, as well as free plans and paid professional monitoring plans.

Performance Budget Calculator

Imagine your website’s content load as an income. If you only have 600KB of space available on your website for it to run optimally, how will you use that space? Performance Budget Calculator will help you determine how much you’re using with files, codes, video and more and show you if you’re exceeding your “budget.”

Frequently Asked Questions

If page speed is so important, how can you increase page speed? Well, there are multiple factors that impact how fast a page will load. For example, if you have images that are not optimized, they can lead to a slow page load time. Additionally, any large files that need to be downloaded will cause the page loading to lag. Managing these files and optimizing them can help reduce the burden of these files on your website.
JavaScript compression is another tool that can be used to take scripts that are slowing the page down and make the page faster. Another factor that can influence page speed is how the script loads. You can have content above the fold load first so that the page has time to catch up without having to inconvenience the user.
Learning to optimize pages for speed is one of the ways Split Reef helps companies improve their search engine rankings and improve their digital presence, and there are many fixes we can make after an analysis of a too-slow website.

A good website speed is anything that scores 85 or over, but the higher (up to 100), the better. A good website speed helps your search engine ranking because it is part of Google’s algorithm. Therefore, your website speed doesn’t just impact your user experience, but it also impacts how much attention your website gets.

There are a few main ways to optimize your website performance. The first way is to optimize your images. Images are a huge factor in a slow website loading time. Simply by compressing images, you can already drastically speed up your website loading time. Another prominent issue is coding which has been poorly designed. You can also use the PageSpeed Insights tool, which can evaluate what you need to do to get a higher score on your PageSpeed score.

Improving website speed optimization requires you to determine what your current website speed is. You’ll want to see what kind of issues your website has and then find solutions for how to fix them. Analytical tools can be great assets in this process.

Website speed optimization costs depend on the changes that need to be made to improve the website. Some websites need more intensive work than others. Split Reef can help you work within your budget and get the most bang for your buck based on what you have to spend.

To improve the functionality of your website, Split Reef would start by determining the problems that are causing your website to be slow. We would then create a plan to change them. Website optimization often includes compressing images, correcting poor code, and reducing the number of HTTP requests.

SEO rankings are hugely influenced by PageSpeed because how fast your website is one of the major factors of where your website will land in the search results. You can get ranked higher than slow websites when you improve your PageSpeed. This advantage can transform your business.

Mobile users desire a quality experience just as other users do. Therefore, you’ll want to keep in mind how your actions will impact the speed of your mobile site. Google doesn’t have specific details for mobile speed in its guidelines, but mobile speed still matters. Mobile and desktop pages act differently, so finding a balance on your website can create the best outcomes. Techniques like compression and a page load strategy can help with mobile optimization.

One issue with mobile websites is that they often load slightly slower than desktop websites. Thus, one big part of mobile optimization is page loading speed.

You should do what you can to optimize your Google page speed test because it can impact your search engine results. While it may seem like a hassle to do so, it is a necessary step to take. Don’t risk your business by not giving your website the necessary attention it deserves.

You’ll want to get your woocommerce theme to at least 90% of Google page speed because Google ranks websites with page speed higher than those that don’t have page speed. Google ranks the score from 0-100, with anything over 85 being considered good. Certain tools can help analyze the performance of the page and help you optimize. Steps like enabling compression in your server or optimizing images are examples of steps you can take.

The size of a banner can impress the look of your website and the way that it functions too. Thus, determining the right banner size is important for your website’s loading speed. The standard for a website banner is 250px x 250px. If you want your loading speed to remain fast, you’ll want to ensure that the images are compressed. Compression makes it so that they load faster without compromising the image.
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