An eCommerce website is a site that allows customers to choose and purchase products over an electronic medium. Simply put, it’s a way to sell products and reach a global market that a brick and mortar store can’t. It also allows for customers to input payment data and even store it for future use of checkout mediums.
Emerging eCommerce Trends
As online stores and eCommerce has exploded in the past years, customers have more and more choices in online shopping. Having the right custom eCommerce website design and layout means customers are more willing to come to your online store and purchase your products. They want the experience of a physical store, but on their screens instead.
How does the product look on the person or how will a piece of furniture fit in their apartment? Providing interactive shopping experiences online is how customers stay with certain brands and products, and an eCommerce web design company like Split Reef will help you retain those customers.
More and more people use their phones as their everyday assistants. Contacting friends and family, checking bank statements and even shopping for new products. Make your products available on their phones through eCommerce web design services.
Bright colors and the right shades will incorporate your brand into your eCommerce website design services. Through thoughtful color palettes, the artistry of your eCommerce site will also help customers understand that you’re the real deal.
Why feature someone else’s product and pass it off as your own? Using original images for products and services cements your brand identity on your eCommerce site and puts your products in the limelight, where they deserve to be.
Using content marketing will help paint a picture for visitors to understand how your product will improve their lives. Storytelling tactics also forges a connection between your business and the reader to better entice them toward your business.
As part of eCommerce requirements, any company that stores customer data — specifically payment cards and banking information — must have a specific set of security measures in place to protect that data from theft. With eCommerce web design services from Split Reef, you can be sure you’re meeting and exceeding those security requirements.
Creating a solid eCommerce foundation.
Visitors want to be able to quickly search for and find the products they need and move on to the next activity. Bogging them down with unnecessary navigation tactics will quickly turn them away and send them to your competitors.
Buying online needs to be transparent. When you partner with an eCommerce website design company like Split Reef, you’re getting high-resolution images and graphics to ensure you’re putting you best foot forward online.
With dedicated cloud servers and the right eCommerce website design, your products will load instantly, giving visitors a pleasant experience when browsing through your online store.
When applicable, video content can seriously bolster your online sales and give visitors a better idea of the product they’re buying, how to use it, and the ins and outs of your amazing products.
Keep out the gunk and clutter of information with a sleek and thoughtfully designed website from an eCommerce web design company. Being straight forward and to-the-point keeps cognitive load down and gives your site a professional look.
The website user’s experience is the most important part of any website design. Being able to navigate easily and checkout with payment quickly is a crucial aspect of a customer’s website design. Split Reef takes this into consideration with building your custom eCommerce website.
Depending on the nature of your industry and the type of products you sell, it can be challenging to design a website that accurately reflects the high quality of your products and services.
Creating a website that complements your products — especially if there is a wide selection of them — can be difficult. Designing a site to work well with the nature of your products and services is a challenge that Split Reef is willing to take on and execute flawlessly.
Here is what an eCommerce web design company considers when taking on your custom eCommerce website project.
The first page a customer sees is the most important one. Inviting online customers to your online store is much like having an enticing physical storefront.
Depending on the categorization and quantity of your products, some categories will require a different grid layout to better feature your products. Furthermore, having different grid layouts is an effective way to break up monotonous visual blocks of design.
Less is more, as they say. Keeping a custom eCommerce website design free of clutter helps customers concentrate on what they’re looking for and not on unnecessary graphics and images.
We think about your best online shopping and eCommerce web design experiences and try to apply that to your custom eCommerce web design. Putting ourselves in the intended user’s shoes helps us create a site that will better serve you.
Nobody can predict the future, but we get pretty darn close. Through a well though-out plan and dedicated designers working to meet deadlines, we deliver eCommerce website design projects on time and ready to launch.
Blank spaces on a website isn’t a bad thing. In fact, keeping the visual field clear of distractions can help customers better enjoy browsing through products and thus, boosting sales.
Choosing the right font can be difficult, but the most important thing to consider is its readability. Not only does website copy have to be clean and error-free, but the words themselves have to be legible, or else your professionalism isn’t coming across.
Sometimes, customers don’t want to sign up for your newsletter or invite a friend to subscribe or even click on an ad for 15% off if they answer a survey. Keeping your website design clear of distractions is what an eCommerce website design company like Split Reef does.
How can we tell your customer how great the product is if they can’t see it for themselves in person? Highlighting and featuring the product design is a great way for visitors to engage with the product without being there in person to see it.
Organization is key to creating a great online store though eCommerce web design services. Having a natural flow of information and product images helps customers sort through what they need and ignore what they don’t.
For quick searches and straight-to-the-point customers, a search bar is imperative for visitors to narrow down their results and find exactly what they’re looking for, quickly and efficiently.
Raving reviews are the bread and butter of marketing strategies. When customers receive a product and review it, having those words and opinions from real life people help future customers make decisions about their next purchase.
Split Reef’s Eye-Catching and Effective Past eCommerce Web Design Work
As one of the best responsive web design companies, we have the stats and projects to back up all of our talk. Take a look through our gallery of works to see some of the responsive web design services we provide and let us know how we can help bring your website into the modern era of technology.