Video content is an excellent way to convey complex information that is both entertaining and visually compelling. It’s also easy to embed videos in landing pages and blog posts. Your customers can easily share videos through social media to expand your reach and help your firm grow.
If you’re wondering whether attorney video marketing is worth it, let’s take a look at some ROI statistics:
Video is one of the most effective and efficient ways to communicate with your customers. The effects of this are tangible: you will receive more web traffic and gain more qualified leads.
In the age of the internet, countless businesses are vying for the attention of your target market. Video has emerged as the most powerful way to reach your clients, build brand awareness, and so much more.
Did you know that video can attract 300% more traffic to your site? This means that your brand is reaching more people and allowing you to nurture high-quality leads.
Video marketing is known to increase organic search traffic by more than 150%. This means that when people are looking for law firms in your area, they’ll be much more likely to find you first.
When it comes to their content preferences, the people have spoken. 70% of people prefer to learn about new services or products through video rather than other channels. When you’re trying to connect with potential clients, it’s advantageous to communicate with them through their preferred media.
While the internet has made it much easier to find services, it also removes a human element from the interaction between law firms and clients. When people are hiring a law firm, they want to know that they are working with a team of experts they can trust and that they feel comfortable with. When you create videos for your site and social media, it can help your potential clients connect with you.
When you hire a YouTube marketing agency for lawyers, it can have an incredible effect on your website traffic and the growth of your law firm.
Having video content on your site and social media pages is an excellent conversion tool. Not only will your prospective clients see you as an authority in your field, but they will also have a better understanding of the services you provide.